About the Book
This third edition of Exploring Internal Communication includes new chapters on the history of internal communication, the evolution of employee engagement, the current state of practice, change communication, storytelling, research and measurement, an internal communication measurement dashboard, intranet management and internal social media.
It argues that internal communication practice is about keeping employees informed and at the same time giving them a voice that is treated seriously.
The book is both a companion for internal communication courses and an exploration of key concepts for a strategic approach to practice that underpins employee engagement.
Table of Contents:
Contents: Preface. Part I Internal Communication Theory: Tracking the rise and rise of internal communication, Heather Yaxley and Kevin Ruck; Organisational culture, Donna McAleese; Dimensions of internal communication and implications for employee engagement, Mary Welch; The state of internal communication practice in the UK, Kevin Ruck; Informed employee voice, Kevin Ruck; Communicating change, Paul Harrison; Storytelling is serious business, Laoise O’Murchù; Employee dialogue: a framework for business success, Nigel M. de Bussy and Lokweetpun Suprawan; A critical and ethical approach to internal communication, Kevin Ruck. Part II Research, Planning and Management: Set yourself up for success, four steps to effective internal communication, Laoise O’Murchù; Evidence-based practice: internal communication research and measurement, Kevin Ruck; Internal communication planning, Kevin Ruck; Creating an internal communication and engagement dashboard, Guy Bailey and James Harding; Developing your intranet into a great business tool, Mark Morrell; Social media inside a large enterprise, Gloria Lombardi; Getting the language and tone right, Ellen Hake; The role of the internal communication practitioner, Ann Pilkington. Index.
About the Author :
Kevin Ruck is founding director of PR Academy, the largest CIPR qualifications centre providing education, training and coaching for communication professionals. He has spent around 20 years in various communication roles within the telecoms and ICT sectors, latterly focusing on employee communication.
Kevin initiated and developed the syllabus for both the Internal Communication Certificate and the Internal Communication Diploma qualifications for the CIPR. He is former Chair of CIPR inside, the sector group for internal communication practitioners and a member of the CIPR's Professional Practices Committee.
Review :
'This revised edition of Exploring Internal Communication provides an expanded and valuable collection of insights into what has become widely recognised as one of the most critical dimensions of organisational communications. Offering an insightful range of both theoretical as well as practical perspectives of internal communication, this is an invaluable addition to the bookshelves of both students and professional communicators.' Danny Moss, University of Chester Business School, UK 'Exploring Internal Communication is the essential primer for both students and practitioners keen to understand the roots and dynamics of internal communication. The breadth of research is impressive, as is the effort made to provide a clear, coherent line of sight from theory to practice. For all the rigour, it remains an accessible read with a strong narrative appeal.' Steve Doswell, Chief Executive, Institute of Internal Communication, UK 'Ruck's updated title is the most comprehensive available on a topic that is ever-evolving ... this heavily academic work brings heft to its subject matter and will be invaluable to students in particular.' People Management, May 2015 'An inspiring book on international communication. A must read for all professionals. It is widely researched with lots of references. The contributors are experts in their areas thus adding an immense value... This book is useful for practitioners, academicians, students and professional communicators.' M.S. Rao, International leadership expert and author of 30 books on leadership, Amazon.com review, May 12, 2015
`This revised edition of Exploring Internal Communication provides an expanded and valuable collection of insights into what has become widely recognised as one of the most critical dimensions of organisational communications. Offering an insightful range of both theoretical as well as practical perspectives of internal communication, this is an invaluable addition to the bookshelves of both students and professional communicators.’
Danny Moss, University of Chester Business School, UK
`Exploring Internal Communication is the essential primer for both students and practitioners keen to understand the roots and dynamics of internal communication. The breadth of research is impressive, as is the effort made to provide a clear, coherent line of sight from theory to practice. For all the rigour, it remains an accessible read with a strong narrative appeal.’
Steve Doswell, Chief Executive, Institute of Internal Communication, UK
`Ruck’s updated title is the most comprehensive available on a topic that is ever-evolving … this heavily academic work brings heft to its subject matter and will be invaluable to students in particular.’
People Management, May 2015
`An inspiring book on international communication. A must read for all professionals. It is widely researched with lots of references. The contributors are experts in their areas thus adding an immense value… This book is useful for practitioners, academicians, students and professional communicators.’
M.S. Rao, International leadership expert and author of 30 books on leadership, Amazon.com review, May 12, 2015
