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Home > Business and Economics > Business and Management > Business communication and presentation > Magic Words: The Science and Secrets Behind Seven Words That Motivate, Engage, and Influence
Magic Words: The Science and Secrets Behind Seven Words That Motivate, Engage, and Influence

Magic Words: The Science and Secrets Behind Seven Words That Motivate, Engage, and Influence


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About the Book

Years of experience as a magician taught Tim David that real magic is all about words, and the way they influence the minds of the audience. What sets a professional magician apart from an amateur are people skills like communication, influence, and engagement--skills that are also effective in the workplace. By applying seven "magic" words in a business setting, David offers tools for effective and persuasive communication. You will learn: The secret word that Harvard psychologists discovered is the key to unlocking human motivation How one very special word (spoken only inside your mind) mysteriously has a profound positive impact on those around you The number one mistake that managers make during 1-on-1's, and the one simple word that can fix it all What Dale Carnegie dubs "the sweetest sound in any language" How one tiny word can instantly change someone's mind for the better The single word that an in-depth study of thousands of hours of call center recordings revealed as the quickest way to reduce differences and calm people down How the infamous "But Eraser" works and why so many people mess it up The REAL magic behind the word "thanks" The seven words: Magic Word #1 - Because Magic Word #2 - Name Magic Word #3 - If Magic Word #4 - But Magic Word #5 - Absolutely Magic Word #6 - Thanks Magic Word #7 - Help

About the Author :
Tim David was a professional magician for eight years, giving more than three hundred live performances per year. He is now focused on helping sales professionals, managers and leaders, negotiators, and law enforcement become more effective and persuasive communicators. He presents more than a hundred keynotes and training sessions each year in addition to his audio programs, e-books, and online training programs. His clients include 3M, Bayer, Verizon, Citizen's Bank, Travelers, Burger King, and many others. Walter Dixon is a winner of Audible's #1 Editor's Choice and Customer Favorites award. The narrator of more than 200 audiobooks, he has performed on stage in stand-up comedy, theater, and opera productions. He has also voiced animated features, vintage radio dramas, and audio tours for the Guggenheim and other museums.

Review :
"A clear blueprint for building connections and transforming relationships." -- "David Horsager, bestselling author of The Trust Edge" "An elegant and concise book." -- "New York Times" "We always knew that sticks and stones may break our bones, and now we know exactly what words do to the human brain. Great book!" -- "Scott Barry Kaufman, scientific director of the Imagination Institute" "Whereas most communication advice is concerned with what to say or even how to say it, Magic Words places the focus where it belongs: on the other person. Tim David offers keen insight into how to better connect with others in business and in life." -- "Adam Grant, New York Times bestselling author of Give and Take"


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Product Details
  • ISBN-13: 9781469061108
  • Publisher: Gildan Media Corporation
  • Publisher Imprint: Gildan Media Corporation
  • Height: 155 mm
  • Returnable: N
  • Sub Title: The Science and Secrets Behind Seven Words That Motivate, Engage, and Influence
  • Width: 168 mm
  • ISBN-10: 1469061104
  • Publisher Date: 01 Jan 2015
  • Binding: CD-Audio
  • Language: English
  • Spine Width: 33 mm
  • Weight: 227 gr


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