Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace
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Home > Business and Economics > Business and Management > Sales and marketing > Online / Social media Marketing > Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace: (Advances in Marketing, Customer Relationship Management, and E-Services)
Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace: (Advances in Marketing, Customer Relationship Management, and E-Services)

Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace: (Advances in Marketing, Customer Relationship Management, and E-Services)


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About the Book

With the growth of information technology and the Internet in particular many new communication channels and platforms have emerged. These platforms are focused on being not only user friendly, but also highly interactive, providing many unique ways to create and distribute content. Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace explores the way these new channels and platforms affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing. Featuring a special emphasis on social media, blogging, viral marketing, and other forms of e-communication, this timely reference source is essential for students, researchers, academics, and marketing practitioners."

About the Author :
Sumangla Rathore is currently working as Assistant Professor in School of Management at Sir Padampat Singhania University, Udaipur, Rajasthan, India. She holds a PhD in e-commerce domain and a Post graduate degree in Computer Applications. Dr. Rathore has been an active participant in crosscultural international experiences involving students and academic exchange. She has several national and international publications to her credit in the field of e-commerce and Information Technology. Her research interests are in the field of e-commerce, Social media, electronic Word of Mouth, online buying behavior, technology adoption and usability evaluation. Avinash Panwar holds a PhD in e-commerce domain and a Master’s degree in Computer Science and Applications. His interest areas in teaching and research include System Designing, application of IT for improvement of processes and public services, Social Network Analysis and electronic Word of Mouth. He has an experience of more than 14years in various administrative and academic positions. Dr. Panwar has had international exposure through his visit to University of Nebraska, USA as a faculty representative for a 15 day exchange programme which included 40 students from five different countries. He is also strongly associated with academic fraternity by means of guest lectures, collaborative research, conferences, meetings and other academic initiatives. He hasseveral national and international publications to his credit.


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Product Details
  • ISBN-13: 9781466694507
  • Publisher: Business Science Reference
  • Publisher Imprint: Business Science Reference
  • Language: English
  • Series Title: Advances in Marketing, Customer Relationship Management, and E-Services
  • ISBN-10: 1466694505
  • Publisher Date: 28 Aug 2015
  • Binding: Digital download and online
  • No of Pages: 339


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Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace: (Advances in Marketing, Customer Relationship Management, and E-Services)
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Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace: (Advances in Marketing, Customer Relationship Management, and E-Services)
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