Product Design

The discovery of market needs and the manufacture of a product to meet those needs are integral parts of the same process. Since most textbooks on new product development are written from either a marketing or an engineering perspective, it is important for students to encounter these two aspects of product development together in a single text. Product Design: Practical Methods for the Systematic Development of New Products covers the entire new product development process, from market research through concept design, embodiment design, design for manufacture, and product launch. Systematic and practical in its approach, the text offers both a structured management framework for product development and an extensive range of specific design methods. Chapters feature "Design Toolkits" that provide detailed guidance on systematic design methods, present examples with familiar products, and conclude with reviews of key concepts. This major text aims to turn the often haphazard and unstructured product design process into a quality-controlled, streamlined, and manageable procedure. It is ideal for students of engineering, design, and technology on their path to designing new products.

Table of Contents:
INTRODUCTION Innovation - Risky and Complex Ground Rules for Systematic Design: The 3 Very Unwise Monkeys PRINCIPLES OF NEW PRODUCT DEVELOPMENT Success and Failure in New Products Risk Management Funnel Stages of Risk Management Funnel Risk Management - Theory into Practice Managing Design Activities within the Risk Management Funnel Quality Control of Product Development Quality Targets Meeting Targets in Product Development THE PRINCIPLES OF PRODUCT STYLING Visual Perception of Products Perception of Product Style The Rules of Visual Perception General Rules What do the Rules Mean for Product Styling? Specific Rules The Fabulous Fibonaccis Bisociative Attraction Social Cultural and Business Effects The Determinants of Style Attractiveness and Product Style The Four Faces of Attractiveness The Styling Process THE PRINCIPLES OF CREATIVITY The Importance of Creativity The Psychology of Creativity First Insight Archimedes' Eureka Preparation Faraday's Electricity Incubation and Illumination Buckyballs! From Hymn Book to Post-It Notes The Nature of Incubation and Illumination Bisociation and Lateral Thinking Creative Thinking in Practice Preparation Preparation Toolkit Idea Generation Idea Generating Procedures Idea Generation Toolkit Synectics - A Critique Idea Selection Idea Selection Toolkit Reviewing and Improving Creative Thinking Procedures Design Toolkits THE INNOVATIVE COMPANY Key Measures of Product Development Effectiveness How Well Do Companies Do? Strategy for Product Development The Ball-point Pen - Blurred Distinctions between Pioneers and Responders Elements of Strategy Steps Toward Strategy Development Corporate Planning Corporate Strategy Implementation Strategic Planning of Product Development Steps Toward a Product Development Strategy Implementing Product Development Strategy Individuals and Teams for Product Development The Psion Series 3: Case Study Design Toolkits PRODUCT PLANNING - OPPORTUNITY SPECIFICATION The Product Planning Process Commitment - The Aim of Product Planning What is an Opportunity Specification? Opportunity Justification Researching and Analyzing the Opportunity Product Triggers Competing Product Analysis Market Needs Research Market Research: The Marito Factor Technological Opportunities Plasteck Ltd: From Strategy to Opportunity Research Selecting a Product Opportunity Systematic Opportunity Selection Price Positioning the New Product Style Planning Contextual Styling Factors Intrinsic Styling Factors Styling Specification Plastek Ltd.: Opportunity Specification Competing Potato Peeler Analysis Potato Peeler Market Research Potato Peeler Opportunity Specification Design Toolkits CONCEPT DESIGN The Concept Design Process Establishing the Aims and Scope of Concept Design Force-generation of Concepts Task Analysis Plastek-peeler Task Analysis Product Function Analysis Life Cycle Analysis Value Analysis Concept Styling Product Semantics Product Symbolism Lifestyle, Mood and Theme Boards Concept Selection Psion Case Study Design Toolkit PRODUCT PLANNING - CREATING QUALITY, ADDING VALUE Product Quality Specifying Product Quality Translating Customer Needs into Technical Objectives Quality Function Deployment Stage1: The Heart of Quality Function Deployment Stage 2: Competing Product Analysis Stage 3: Setting Quantitative Targets Stage 4: Prioritizing the Design Targets Quality Function Deployment - Beyond Product Planning The Design Specification Product Development - Project Planning Design Toolkit EMBODIMENT AND DETAIL DESIGN Product Architecture Feature Abstraction Product Feature Permutation Design Integration - The Heart of Embodiment Design Embodiment Prototyping and Testing Principles for Prototype Development Testing for Product Failure Failure Modes and Effects Analysis From Embodiment to Manufactured Product Design Toolkit References Index