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Conversion: Triggers, Tips, & Tools to Grow Business

Conversion: Triggers, Tips, & Tools to Grow Business


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About the Book

Conversion is written for entrepreneurs, businesspeople, professionals, and those with a craft or skill who really want more practical tools and to the-point guidance on how to thrive in business . . . not just survive. Written by a team of successful business consultants, Conversion includes the authors’ opinions and filters that have been shaped by their life experiences, consulting projects, and the lessons learned through making mistakes and hitting home runs! Including proven business models and written in a clear and concise format, Conversion: Provides more ideas to help those who are self-employed to identify profitable revenue opportunities and grow business to a higher level. Outlines how to build a business in a way that will actually take most of the pressure off the owners. Integrates content that is easily transferrable to reader’s current business opportunities and relevant to his/her business challenges. Includes Triggers, Tips, & Tools vignettes to enhance the reader’s business model and profitably grow his/her business. New Publication Now Available! Conversion is written for entrepreneurs, businesspeople, professionals, and those with a craft or skill who really want more practical tools and to the-point guidance on how to thrive in business . . . not just survive. Written by a team of successful business consultants, Conversion includes the authors’ opinions and filters that have been shaped by their life experiences, consulting projects, and the lessons learned through making mistakes and hitting home runs! Including proven business models and written in a clear and concise format, Conversion: Provides more ideas to help those who are self-employed to identify profitable revenue opportunities and grow business to a higher level. Outlines how to build a business in a way that will actually take most of the pressure off the owners. Integrates content that is easily transferrable to reader’s current business opportunities and relevant to his/her business challenges. Includes Triggers, Tips, & Tools vignettes to enhance the reader’s business model and profitably grow his/her business.

Table of Contents:
Foreword A Commitment from the Team of Authors Did you get the memo on Conversion? About the Writing Team Endorsements, Praise and Recognition for Conversion Acknowledgment Chapter 1 Seizing Opportunities & Confronting Issues Are you interested in profitable growth? Redefining Roles for Change Stakeholders Matter Learning the Truth A Secret Sauce for Growth Conversion Questions Work Cited Chapter 2 Boosting Growth Growth Paybacks and Aggravations The Expansion Journey How to Choose? Organic Growth Choices—Just Build It! Nonorganic Growth Choices—Just Buy It! Risk Management Conversion Questions Work Cited Chapter 3 Crafting a Meaningful Playbook Planning—Pain for Pleasure Planning Procrastination Thinking & Learning Leveraging the Truth Benchmarking / Industry Sizeup Business Diagnosis Writing the Playbook Conversion Questions Work Cited Chapter 4 Creating Financial Rewards Professional Advisory Services Financial Nuts and Bolts Profit Planning Forecasting Financial and Marketing Performance Expectations Supplier Leveraging Eleven Month-Out Planning and Forecasting Conversion Questions Work Cited Chapter 5 Advancing Relationships and Commitments Farming and Hunting Starting a Relationship Advice-Giving and the Selling Cycle Targeting Initiating Contact Connecting and Discovery Presenting Solutions Dealing with Buying Attitudes Closing Following-Up and Servicing Requesting Leads and Referrals Conversion Questions Work Cited Chapter 6 Implementing to Achieve Significance Registering and Monitoring Actions Focusing to Achieve Engaging Staff and Suppliers What Gets Measured . . . Gets Done Final Message from the Authors Work Cited Foreword A Commitment from the Team of Authors Did you get the memo on Conversion? About the Writing Team Endorsements, Praise and Recognition for Conversion Acknowledgment Chapter 1 Seizing Opportunities & Confronting Issues Are you interested in profitable growth? Redefining Roles for Change Stakeholders Matter Learning the Truth A Secret Sauce for Growth Conversion Questions Work Cited Chapter 2 Boosting Growth Growth Paybacks and Aggravations The Expansion Journey How to Choose? Organic Growth Choices—Just Build It! Nonorganic Growth Choices—Just Buy It! Risk Management Conversion Questions Work Cited Chapter 3 Crafting a Meaningful Playbook Planning—Pain for Pleasure Planning Procrastination Thinking & Learning Leveraging the Truth Benchmarking / Industry Sizeup Business Diagnosis Writing the Playbook Conversion Questions Work Cited Chapter 4 Creating Financial Rewards Professional Advisory Services Financial Nuts and Bolts Profit Planning Forecasting Financial and Marketing Performance Expectations Supplier Leveraging Eleven Month-Out Planning and Forecasting Conversion Questions Work Cited Chapter 5 Advancing Relationships and Commitments Farming and Hunting Starting a Relationship Advice-Giving and the Selling Cycle Targeting Initiating Contact Connecting and Discovery Presenting Solutions Dealing with Buying Attitudes Closing Following-Up and Servicing Requesting Leads and Referrals Conversion Questions Work Cited Chapter 6 Implementing to Achieve Significance Registering and Monitoring Actions Focusing to Achieve Engaging Staff and Suppliers What Gets Measured . . . Gets Done Final Message from the Authors Work Cited


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Product Details
  • ISBN-13: 9781465237842
  • Publisher: Kendall/Hunt Publishing Co ,U.S.
  • Publisher Imprint: Kendall/Hunt Publishing Co ,U.S.
  • Edition: New edition
  • Language: English
  • Spine Width: 11 mm
  • ISBN-10: 1465237844
  • Publisher Date: 18 Dec 2013
  • Binding: Paperback
  • Height: 229 mm
  • No of Pages: 180
  • Width: 152 mm


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