Casing Persuasive Communication
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Casing Persuasive Communication

Casing Persuasive Communication


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About the Book

Human beings are both agents and targets of persuasion. They both employ, and are inundated with, verbal, visual, and auditory persuasion attempts all of the time.  Corey J. Liberman’s comprehensive collection Casing Persuasive Communication exposes the reader to persuasive communication through different lenses and highlights the link between theory and practice. By immersing the reader into this collection of case studies applicable to everyday life, he/she will better understand the role of dialogic exchanges in the process of persuasion and will be able to differentiate effective from ineffective strategies.  Featuring case studies from notable scholars in their respective fields and disciplines, Casing Persuasive Communication illustrates the five major claims of persuasion: persuasion is strategic, effects-driven, evidence based, both attitudinally framed and behaviorally-framed, and social.  Casing Persuasive Communication demonstrates how important and powerful a tool persuasion becomes in the interpersonal, small group, organizational, health, nonverbal, mediated, and political communication arenas.

Table of Contents:
PART 1 PERSUASION & INTERPERSONAL COMMUNICATION 1 Subtle Patterns of Social Influence in Interpersonal Relationships Tamara D. Afifi and Anne Merrill  2 Advice Response Theory: Understanding Responses to Relationship Advice Erina MacGeorge 3 Seeking a Last First Date: Strategic Self-Disclosure and Self-Presentation as Persuasion in Initial Online Dating Interactions Kathryn Greene and Danielle Catona  4 Make Me Laugh, Make Me Listen: Using Humor to Accomplish Interpersonal Influence Rachel L. DiCioccio PART 2 PERSUASION & SMALL GROUPS 5 Demanding Leadership of a Collegiate Basketball Team: Courting Goals-Plans-Action (GPA) Theory Paul Kang and David R. Seibold 6 The Opinion of One Can Persuade a Group: A Case of Minority Influence Gwen M. Wittenbaum  7 Social Influence in Decision-Making Groups Charles Pavitt 8 Footing as Influence Strategies During Small Group Discussion Joseph Bonito  PART 3 PERSUASION & ORGANIZATIONS 9 Using Inoculation Theory in Public Relations Messages: Preparing the Audience for Arguments to be Made Later Maureen Taylor, Michael L. Kent, and Adam J. Saffer 10 Self-Perception Theory: The Case of the Surgeon that Could Theodore A. Avtgis, E. Phillips Polack, and Megan Wise 11 The Effectiveness of Upward Dissent: Protection Motivation Theory as an Explanation of One’s Persuasive Strategies During Superior-Subordinate Communication Corey Jay Liberman  12 Board Troubles: When a New CEO and Board Clash Jason S. Wrench and Janice W. Anderson PART 4 PERSUASION & HEALTH COMMUNICATION 13 Talking Themselves Into Sobriety: The Persuasive Power of Self-Narratives Linda C. Lederman  14 Religion, Fatalism, and Attribution Theory: Persuading African American Women to Obtain Mammograms Nichole Egbert 15 Judicious Use of Persuasive Threat Messages Related to Personal Health: Application of the Extended Parallel Process Model to Contrasting Cases Timothy Edgar and Anna Marie Finley 16 Helping Patients Get What They Need: Persuading Health Care Providers of Perceived Threat and Positive Outcome Expectations Maria Brann 17 Psychological Reactance Theory and College Student Binge Drinking Prevention: A Case Study of The Other Hangover Campaign Kevin B. Wright PART 5 PERSUASION & NONVERBAL COMMUNICATION 18 Beyond Expectations: The Influence of Food Servers’ Nonverbal Behavior in Service Interactions John S. Seiter  19 Verbal and Nonverbal Aggression: It’s Your Words and More that Might Hurt You Andrew S. Rancer and Elizabeth E. Grahame  20 Casing Distractions: Erving Goffman’s Dramaturgical Analysis Mark Hickson, III and Don W. Stacks 21 Nonverbal Strategies for Acing the Job Interview Heidi Kevoe-Feldman  PART 6 PERSUASION & MEDIATED COMMUNICATION 22 Social Influence Online: The Six Principles in Action Rosanna Guadagno 23 Risk Assessment and Negative Affect: Examining Compliance Gaining in the Context of Major Crises and Disasters Kenneth A. Lachlan  24 Interpersonal Adaptation Theory: Deceptive Communication in Text Messages Dariela Rodriguez, Norah E. Dunbar, and Nell Ann Cronin  PART 7 PERSUASION & POLITICAL COMMUNICATION 25 Persuasion and Unpopular Brands: Advocating for a Polarizing Group Sharon Jarvis and Maegan Stephens 26 The Long Reach of Electoral Outcomes: How the 2010 Mid-Term Elections Affected Contract Negotiations on a Midwestern College Campus J. Cherie Strachan and Shelly Schaefer Hinck 27 Framing and Priming in Presidential Campaign Ads John H. Parmelee


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Product Details
  • ISBN-13: 9781465217530
  • Publisher: Kendall/Hunt Publishing Co ,U.S.
  • Publisher Imprint: Kendall/Hunt Publishing Co ,U.S.
  • Edition: New edition
  • Language: English
  • Spine Width: 25 mm
  • ISBN-10: 1465217533
  • Publisher Date: 16 Sep 2013
  • Binding: Paperback
  • Height: 232 mm
  • No of Pages: 450
  • Width: 184 mm


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