About the Book
"This book ain't just about whiskey. It's about heart, healing, and finding meaning in the most unexpected places." --Terry Bradshaw, NFL Hall of Fame quarterback
A forgotten bottle. A buried legacy. And one man determined to uncover the truth about his favorite bourbon.
Before he became one of the most influential voices in American whiskey, Fred Minnick was a combat veteran wrestling with the invisible wounds of war. What started as a quiet exploration of taste and ritual soon became something more--a way to calm his mind, reconnect with his senses, and slowly rebuild a life.
Today, Fred's palate shapes the industry. His reviews move markets, his instincts set trends. So when he casually named a dusty 1969 bottle of Old Crow as his all-time favorite in an interview, the response was seismic: prices soared from $40 to $3,000 almost overnight. But behind the buzz was a deeper mystery. Once revered by presidents, poets, and distillers alike, Old Crow had been stripped of its legacy and banished to the bottom shelf. Why was one of bourbon's most iconic brands abandoned--and what really happened to the whiskey itself?
Part memoir, part whiskey-world investigation, Bottom Shelf unearths the forgotten history of America's most misunderstood bourbon--and reveals how one man's search for flavor became a fight to rediscover meaning, purpose, and truth in a world full of half-truths and tall tales.
"From the first page, this is an honest, fascinating, and moving discovery not just of the great American spirit that is bourbon, but of the great American spirit within Fred himself."--Graham McTavish, actor and #1 New York Times bestselling coauthor of Clanlands
About the Author :
Wall Street Journal bestselling author Fred Minnick discovered his bourbon passion after returning home from the Iraq War to become one of the world's leading tasters. Cofounder of the Bourbon & Beyond Music Festival with Danny Wimmer Presents, American Spirits Council of Tasters, and Bourbon+ magazine, he's raised more than eleven million dollars for causes through bourbon and serves on the board of the Honorable Order of the Kentucky Colonels. His books, including Whiskey Women and Bourbon, earned international acclaim, while Fred is a co-host of the Bourbon Pursuit, Pin It Forward and Fourth & Neat podcasts, as well as the host of a popular whiskey YouTube Channel.
Once sipping bourbon backstage with Metallica, Fred's appeared on Top Chef, Pawn Stars and the Today Show. He lives in Louisville, Kentucky, with his wife and two kids, practicing Brazilian jiujitsu and rocking ascots--never together.
Review :
"Bottom Shelf is authentic and vulnerable. As someone who supports veterans, it makes me proud of my friend to be able to put his story out for people to read. Not all are willing to do so." -- Jared Allen, NFL Hall of Famer
"An intoxicating mix of memoir and mystery, Bottom Shelf proves that the most powerful legacies are the ones we almost lose." -- Ian Somerhalder, actor and cofounder of Brother's Bond Straight Bourbon Whiskey
"Fred Minnick has long been bourbon's most trusted voice. With Bottom Shelf, he shows us the man behind the palate, unearthing not just a forgotten whiskey but the truths that shaped him, and I'm proud to call him a friend." -- Dierks Bentley, country singer and songwriter
"This isn't just bourbon history--it's American history, told with grit, passion, and a palate that refuses to forget. Fred Minnick gives Old Crow back its soul." -- Peggy Noe Stevens, master bourbon taster and founder of Bourbon Women
"Bottom Shelf opened my eyes to the world of bourbon. I found myself chasing new and interesting finds, savoring them, and wishing I had the palate and the storytelling chops of Fred Minnick. You will come out of this book wishing you could sit down and have a sip of bourbon with Fred. Of course, that's what this book is: Bottom Shelf is the chance to sit down with one of the world's foremost experts, get inside his mind, and feel like you're right there with him, having a drink. In Fred's hands, the story of bourbon becomes smart, human, and fun.Bottom Shelf is part quest, part history, and part how-to book, and anyone who reads it will come out with one hell of a pleasant buzz." -- Daniel Barbarisi, author of Chasing the Thrill and Dueling with Kings
"A brutally honest, engaging, and fascinating account from our most foremost bourbon critic. I was hooked from page one and touched by this tale of heartbreak and ultimate triumph. This is a book about bourbon, but it is also a book about resilience and redemption and what drives a person to succeed." -- Edward Lee, chef and author of Bourbon Land
"Before I'd read a word of Fred Minnick's terrific new book, I thought, 'I hope this is a tale of hard-won redemption that follows a flawed man scraping rock bottom before finding love and understanding in the people he holds dear. I also hope it involves Old Crow.' I'm pleased to say I was rewarded on both counts. With wit and grace, Minnick offers a stirring reminder that we sometimes find courage in unlikely places, and that by a strange twist of human emotion, our obsessions--even obsessions widely dismissed as 'rotgut swill'--give us faith to carry on." -- John O'Connor, author of The Secret History of Bigfoot
"Fred Minnick doesn't just know bourbon--he lives it. But this book ain't just about whiskey. It's about heart, healing, and finding meaning in the most unexpected places... like an old bottle of Old Crow. Fred's story is powerful, honest, and full of soul. I'm proud to call him a friend--and even prouder to recommend this book." -- Terry Bradshaw, NFL Hall of Fame quarterback
"Fred Minnick's masterpiece comes at the right time for the bourbon world. We need his personal, spiritual journey to remind us why we fell in love with bourbon in the first place." -- Chuck Cowdery, author of Bourbon, Straight
"From the first page, this is an honest, fascinating, and moving discovery not just of the great American spirit that is bourbon, but of the great American spirit within Fred himself." -- Graham McTavish, actor and #1 New York Times bestselling coauthor of Clanlands
"In this moving and engaging blend of memoir and bourbon history, Minnick tells a fascinating tale of the power of spirits to shape both a vast industry and a single life. More than just finding solace at the bottom of his tasting glass, Minnick finds grounding, focus, and the importance of community and family for support and meaning. Fred Minnick's journey celebrates how great spirits bring people together, and even in our darkest moments, reminds us that we're never really alone." -- Martin Cate, owner of Smuggler's Cove and James Beard award winner
"While setting the record straight about a legendary whiskey brand and the Scotsman behind it, Minnick goes beyond bourbon to weave a true love story with his powerful and unforgettable journey after finding himself on the bottom shelf. It's a story of resiliency and the power of hope, fueled by focus and love. And like the finish of a vintage Old Crow, you'll remember this ride long after you turn the final page." -- Brian Haara, author of Bourbon Justice: How Whiskey Law Shaped America
