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The Principles of Practical Publicity; Being a Treatise on "The Art of Advertising."

The Principles of Practical Publicity; Being a Treatise on "The Art of Advertising."


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About the Book

Purchase of this book includes free trial access to www.million-books.com where you can read more than a million books for free. This is an OCR edition with typos. Excerpt from book: WHAT IS ADVERTISING? WHAT is Advertising? There are many definitions given for this twentieth century art of promoting the sale of products and commodities, each being the product of an individual experience and individual viewpoint. To the owner of a large department store in a city advertising has a different meaning from that which attaches to the word in the mind of the manufacturer who is making a product that is sent all over the world and whose market is limited only by the boundaries of civilized society. The field of his operations is the human race, or at least that portion of it which is capable of using the product which he has to sell. To him the art of advertising is a big question. He is concerned with the problem of reaching all kinds of people of diversified tastes and interests in many climes and representing wide and varied types of civilization. The Geography of Advertising A man who manufactures a farm wagon and who seeks a world-wide market for hisproduct must make a wagon for all kinds of people and for all kinds of countries and for all kinds of service, and to him, therefore, the problem of advertising is a problem of adapting his publicity to all the conditions presented by all kinds of people. The geography of his advertising is continental. His idea of advertising must, therefore, be somewhat different from that of the man who is seeking to reach consumers in the market which is circumscribed by the boundaries of the city or the town; and yet the same principles of practical publicity apply to both problems. It is also a fact worth noting that the definition of advertising twenty years ago would not be a definition of advertising under its modern twentieth century development, and the reason for this may be found in the fact that the adve...


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Product Details
  • ISBN-13: 9781458933485
  • Publisher: General Books
  • Publisher Imprint: General Books
  • Height: 246 mm
  • No of Pages: 50
  • Spine Width: 3 mm
  • Width: 189 mm
  • ISBN-10: 1458933482
  • Publisher Date: 01 Jan 2012
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 109 gr


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