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Lean Customer Development.

Lean Customer Development.


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About the Book

Znaj klienta swego Zweryfikuj swoj? hipotez?, rozmawiaj?c z w?a?ciwymi osobami. Krok po kroku naucz si? prowadzi? skuteczne wywiady Customer Development. Rozpoznawaj zachowania klientów, ich problemy i ograniczenia. Na podstawie pozyskanych w ten sposób informacji zbuduj minimalnie satysfakcjonuj?cy produkt, który pozwoli Ci potwierdzi?, co klienci s? sk?onni kupi? i czego b?d? u?ywa?. Dostosuj techniki sk?adaj?ce si? na model Customer Development do potrzeb du?ych organizacji, konserwatywnych bran? i istniej?cych ju? produktów. Jak tworzy? produkty, które ludzie b?d? chcieli kupowa Bez wzgl?du na to, czy jeste? w?a?cicielem niewielkiej firmy czy pracownikiem wielkiego koncernu, zadajesz sobie to samo pytanie. Je?li szukasz niezawodnej metody badania potrzeb i preferencji klientów, dzi?ki której zaoszcz?dzisz wiele miesi?cy pracy oraz mnóstwo pieni?dzy, zapraszamy do ?wiata Lean Customer Development. To metoda id?ca o krok dalej ni? tradycyjne techniki marketingowe. Nie tylko pomo?e Ci pozna? potrzeby i preferencje klientów oraz zg bi? user experience, ale zweryfikuje t? wiedz? na drodze eksperymentów naukowych. Dzi?ki odpowiedniemu po czeniu otwartych wywiadów oraz szybkich i elastycznych technik badawczych dowiesz si?, jak zachowuj? si? Twoi potencjalni klienci, jakie problemy usi?uj? rozwi?za?, a tak?e co ich frustruje, a co jest przedmiotem ich zachwytów. Dowiedz si?, jak zmienia? zachowania konsumentów, tworzy? wielkie produkty i budowa? trwa firm?. Ksi ki z serii Lean, serii, której redaktorem jest http: //helion.pl/autorzy/eric-ries,​eriris.htm>Eric Ries, za?o?yciel ruchu Lean Startup. Niniejsza ksi ka k?adzie nacisk na podstawowe aspekty metodologiczne i zawiera praktyczne przyk?ady, opracowane z my?l? o deweloperach, mened?erach i innych cz?onkach zespo?u Twojego startupu. Dzi?ki niej poznasz skuteczne narz?dzia i przyjmiesz sposób my?lenia sprzyjaj?cy podejmowaniu szybkich i m?drych decyzji.

About the Author :
Cindy Alvarez is a product manager who turns understanding the customer into competitive advantage. Currently the Director of User Experience and Product Design for Yammer (a Microsoft company), she has worked with early- and mid-stage startups as well as Fortune 500 companies to make customer development an ingrained part of company culture and product development process.


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Product Details
  • ISBN-13: 9781457193255
  • Publisher: Helion & Company
  • Publisher Imprint: Helion & Company
  • Language: English
  • ISBN-10: 1457193256
  • Publisher Date: 06 Feb 2015
  • Binding: Digital (delivered electronically)
  • No of Pages: 232


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