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Home > Society and Social Sciences > Politics and government > Public administration > International and Development Communication: A 21st-Century Perspective
International and Development Communication: A 21st-Century Perspective

International and Development Communication: A 21st-Century Perspective


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About the Book

"Mody ties together much of the book with the currently compelling concept of globalization. For scholars it provides a wealth of current references and sketches a historical overview that is mostly absent in other volumes that attempt a summary like this one." —COMMUNICATION RESEARCH TRENDS International and Development Communication: A 21st Century Perspective examines the exciting field of international and development communication and illustrates how this field of study is composed and how it has grown. Derived from the successful Handbook of International and Intercultural Communication, Second Edition, this book opens with an updated and expanded introduction by Bella Mody, showcasing the effects of globalization, and contains those chapters from the Handbook that deal with international and development communication. International and Development Communication provides a historical perspective and a contemporary analysis of the field of international communication and its application to development communication. The book examines how communication media and telecommunications are considered central to globalization and to national development, and discusses globalization in history, the role of media, changes in structural biases of media and telecommunication institutions, national forces of capitalism, and biases in international and development communication messages. provides a historical perspective and a contemporary analysis of the field of international communication and its application to development communication. The book examines how communication media and telecommunications are considered central to globalization and to national development, and discusses globalization in history, the role of media, changes in structural biases of media and telecommunication institutions, national forces of capitalism, and biases in international and development communication messages.The book, divided into two parts, revolves around media institutions and the conditions under which they have been used by the state and private capital. Part One covers international communication and presents the thinking of several well-known authors from areas such as South Asia, East Asia, Europe, and North America. Part Two focuses on development communication applications by various active researchers and professors, drawn from Latin America, South Asia, and North America. With contributions from experts in the field, each part of the book begins with a chapter on theories and closes with one on issues. Chapters within each part examine the distinct and broadly recognized topics of research within each area, such as media corporations in the age of globalization, transnational advertising, the global-local dialectic and polysemic effects, development communication campaigns, communication technology and development, and international development communication.

Table of Contents:
PART I: INTERNATIONAL COMMUNICATION Introduction to International Communication - Bella Mody Ch.1 Theory and Research in International Communication: An Historical and Institutional Account - Stephen McDowell Ch. 2 Media Corporations in the Age of Globalization - Edward A. Comor Ch. 3 Global Communication Orders - Oliver Boyd-Barrett Ch. 4 Mediated War, Peace, and Global Civil Society - Thomas L. Jacobson and Won Yang Jang Ch. 5 Transnational Advertising - K. Viswanath and Liren Zeng Ch. 6 The Global-Local Dialectic and Polysemic Effects - Bella Mody and Anselm Lee Ch. 7 A Pandemonic Age: The Future of Internationall Communications Theory and Research - Sandra Braman PART II: DEVELOPMENT COMMUNICATION Introduction to Development Communication - Bella Mody Ch. 8 Theories of Development Communication - Srinivas R. Melkote Ch. 9 State, Development, and Communication - Silvio Waisbord Ch. 10 Development Communication Campaigns - Leslie Snyder Ch. 11 Communication Technology and Development: Instrumental, Institutional, Participatory, and Strategic Approaches - J. P. Singh Ch. 12 Participatory Approaches to Communication for Development - Robert Huesca Ch. 13 Development Communication as Marketing, Collective Resistence, and Spiritual Awakening: A Feminist Critique - Leslie Steeves Ch 14 International Development Communication: Proposing a Research Agenda for a New Era - Karin Wilkins

About the Author :
Bella Mody (Ph.D., Gujarat University; M.A., University of Pennsylvania; B.A. Ranchi University) served as chair of the International and Development Communication Division of ICA from 1999 to 2001 and is a consultant to international and nongovernmental organizations. Her research interests include international media, communication technology application in developing countries, and gender, ethnicity, and class.

Review :
"Mody ties together much of the book with the currently compelling concept of globalization.  For scholars it provides a wealth of current references and sketches a historical overview that is mostly absent in other volumes that attempt a summary like this one." —COMMUNICATION RESEARCH TRENDS


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Product Details
  • ISBN-13: 9781452263021
  • Publisher: Sage Publications Inc Ebooks
  • Publisher Imprint: SAGE Publications Inc
  • Language: English
  • Sub Title: A 21st-Century Perspective
  • ISBN-10: 1452263027
  • Publisher Date: 29 Apr 2003
  • Binding: Digital download and online
  • No of Pages: 320


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