The Lobbying Strategy Handbook: 10 Steps to Advancing Any Cause Effectively

                                            Inspiring students to take action! The Lobbying Strategy Handbook shows how students with passion for a cause can learn to successfully influence lawmaking in the United States. The centerpiece of this book is a 10-step framework that walks the reader through the essential elements of conducting a lobbying campaign. The framework is illustrated by three separate case studies that show how groups of people have successfully used the model. Undergraduate, graduate students, and anyone interested in making a difference, can use the book to guide them in creating and conducting a grassroots campaign from start to finish.                                            Video: Lobbying Is NOT a 4-Letter Word Author Pat Libby, Professor of Practice and Director of the Institute for Nonprofit Education and Research, University of San Diego, discusses lobbying rules and strategy in her video presentation. .

Table of Contents:
Acknowledgements Introduction I. Lobbying and Advocacy: What does it mean and why should you do it? II. The Rules of Engagement III. Pork: "The Other White Meat" or, Quagmires of Government Budgeting IV. Making Law: Confessions of an Erstwhile Legislator V. Ten Common Elements of Successful Advocacy Campaigns: Part One, The First 3 VI. Ten Common Elements of Successful Advocacy Campaigns: Part Two, Steps 4-7 VII. Ten Common Elements of Successful Advocacy Campaigns: Part Three, Steps 8 & 9 VIII. The Ten Steps in Action: Case Study of the Strategy and Process REACH IX. REACH The Final Steps! X. The Ten Points Strike Again: Breaking the Tire Cycle XI. Fighting for Justice in Cyberspace: The Role of Technology in Advocacy XII. So Now You Have a Law: What do you do with it? Addendum: Understanding the difference between full time and part time state legislatures

About the Author :
Pat Libby is a popular speaker, writer, and change management consultant who views her work with third sector organizations through the kaleidoscope of her experiences as a long-time nonprofit CEO, academic, board member, and consultant to innumerable organizations.   A self-described “recovering academic,” Pat founded and led the Nonprofit Institute at the University of San Diego for 14 years – creating graduate programs at the master’s and doctoral levels, an endowed research center, and community education programs serving hundreds of people and organizations each year. Alumni of these programs now lead many premier nonprofit/philanthropic organizations in the U.S. and abroad or serve on the faculty of third-sector focused academic programs. In forming the Institute, Pat realized a vision for an academic center that would interweave research, theory and practice.   Pat is the author of several books. The Lobbying Strategy Handbook (SAGE 2012), 2nd edition (Oxford University Press, 2021) is an engaging “how-to” guide for nonprofit practitioners who are seeking a simple blueprint for learning how to take part in the legislative process. She is co-author, with Laura Deitrick, of Cases in Nonprofit Management (SAGE 2017), and is a contributing author in Technology, Activism and Social Justice in a Digital Age (Oxford University Press, 2018), John McNutt, editor.   Pat’s largest readership is reached through a popular monthly blog where she writes on a variety of nonprofit leadership topics. The blog can be found at Patlibby.com/blog   A Boston native, Pat holds a graduate degree in Urban Planning from MIT and a bachelor’s degree in Spanish and Sociology from Tufts University. Her complete CV and more information are available at Patlibby.com 

Review :
"The three greatest strengths of this text are its readability – taking a complex activity (lobbying) and breaking it down into ten digestible steps is very appealing; examples – real life applicability that allow the instructor to get inspired and to emulate the examples & exercises; the questions at the end of the chapters." "I really liked the writing style! It was warm and personable. I loved the first sentence of the introduction. I feel the authors challenge students to think critically! The discussion questions will make for interesting class discussions. I like that the author has broken the ten step process into multiple chapters. That makes it easier from a lecture standpoint! Good procedural steps, and tips on doing regional analysis. The discussion is current and easy to understand." "The manuscript unfolds in an organic manner that generally introduces new material in the order that it will make the most sense to students. The great strength of the manuscript is its encouraging tone. The challenge we face is engaging our students for a lifetime of advocacy. We walk a fine line between giving enough information so that our students can have an initial successful advocacy experience and pouring on so much information that the task seems impossibly discouraging. In general the Handbook successfully meets this challenge."