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Home > Society and Social Sciences > Sociology and anthropology > Anthropology > Ethnographic Decision Tree Modeling: (19 Qualitative Research Methods)
Ethnographic Decision Tree Modeling: (19 Qualitative Research Methods)

Ethnographic Decision Tree Modeling: (19 Qualitative Research Methods)


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About the Book

Educators want to know why university enrollment by Blacks is decreasing. Psychologists at a drug rehabilitation center want to know how kids decide what drugs to use, and how they decide to switch from soft to hard drugs. Sociologists in a Women's Studies Center want to know why women's groups disband so frequently. What do all these people have in common? They want to know why people in a certain group behave the way they do. More importantly, they need to know the specific decision criteria used by the group in question. Ethnographic Decision Tree Modeling presents a practical method for answering these questions. From starting research to testing and verifying results, this handy volume takes you step-by-step through this unique research process. Gladwin summarizes rules of interviewing, outlines the uses of contrast questions and quantitative data, and shows how to develop a decision tree model. In addition, common problems and errors are pointed out and various applications of the method are presented. "Offers an interesting data modeling device for organizing and interpreting every process of decision making, risk and benefit analysis and rule bending." --Nexus: The Canadian Student Journal of Anthropology

Table of Contents:
Why Model How People Make Decisions How to Model Simple `Do It; Don't Do It' Decisions How to Test Decision Models How Not to Do It Common Problems How to Build Multi-Stage Models What's the Payoff


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Product Details
  • ISBN-13: 9781452215396
  • Publisher: Sage Publications Inc Ebooks
  • Publisher Imprint: SAGE Publications Inc
  • Language: English
  • Series Title: 19 Qualitative Research Methods
  • ISBN-10: 1452215391
  • Publisher Date: 01 Sep 1989
  • Binding: Digital (delivered electronically)
  • No of Pages: 96


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Ethnographic Decision Tree Modeling: (19 Qualitative Research Methods)
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