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Present Yourself

Present Yourself


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About the Book

Get up to speed on the features and functionality of SlideShare, and discover how this essential platform for business professionals has been instrumental in changing how companies put themselves on the Web. Present Yourself not only provides a step-by-step guide for learning how SlideShare works, it also puts marketing principles and business trends in context to help you understand how SlideShare can boost your business. The chapters focus on topics that are platform-agnostic (general principles that apply to other online presentation tools, such as Prezi and Scribd), and then present case studies from SlideShare users to demonstrate the points made in the chapter. The final chapter uses actual use case examples of how SlideShare is implemented in several industries. You'll learn: Trends and technologies for visual communication in business How to get started with online presentations using SlideShare The role of vents and public speaking in building community and thought leadership for your organization Elements of content marketing that make it effective, and how presentations fit into content marketing strategy How to incorporate research, prospecting, and sales into presentation strategy Types of research available on SlideShare and how to research competitors How to collaborate techniques within teams and between companies and their clients How to recruit, hire, and get hired with presentations, including personal branding, resumes, and differentiating yourself in the job market with SlideShare Ways specific industries, organizations, and market sectors use online presentations to meet business needs

About the Author :
As the Community Manager for SlideShare, Kit curates and features presentations on the SlideShare home page, writes and edits the SlideShare blog, its two newsletters, and represents SlideShare on Facebook, Twitter, LinkedIn and Google+. SlideShare co-founder Rashmi Sinha refers to Kit as the "voice of SlideShare." As primary writer editor of the SlideShare blog, Kit interviews and has access to the world's leading experts in presentation trends, design and delivery. In addition to her own SlideShare expertise, Kit works with and has access to the entire SlideShare team. Kit's extensive work in digital communications and software development include producing live video webcasts for Fortune 100 companies, event planning, and public speaking at conferences such as SXSW. She is also the founder of the digital music licensing company, BumperTunes. Kit's photos have appeared in two United Nations publications. She has served as a member of the editorial team for WorldChanging.com and has written for numerous blogs in the digital and sustainability spaces. Andrea Meyer is a writer and ghostwriter who's contributed to 34 books. She founded WorkingKnowledge.com in 1988 and works with CEOs, professors, and consultants to write their books, blogs, white papers, and online learning content. Her clients include McKinsey & Co., MIT, Harvard, IBM, Innocentive, YPO and Cisco. Andrea shares practical, how-to insights on innovation, strategy, business, history and psychology. She explains difficult concepts through real-life stories. Andrea received her Master's Information Science from UT-Austin and is a member of Mensa, Phi Beta Kappa, and Who's Who in America.

Review :
""Presentations have evolved to much more than a slideshow and podium. With the incredible growth and popularity of SlideShare, anyone can now publish presentations online. If you want to stand out from the crowd and understand how to use presentations in all aspects of business, you need this book." " --Nancy Duarte, CEO of Duarte, Inc. and award-winning author ""Now that all companies are media companies, one key tool on your workbench should be SlideShare. Present Yourself gives you the strategy, fundamentals, and tactics to best move your content strategy forward."" --Jeremiah Owyang, industry analyst and partner at Altimeter Group ""There is an art to sharing content and getting noticed on SlideShare. There is no better guide than Present Yourself on your road to discovering how to use SlideShare for fun and profit." " --From the foreword by Rashmi Sinha, co-founder and CEO of SlideShare


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Product Details
  • ISBN-13: 9781449342364
  • Publisher: O'Reilly Media
  • Publisher Imprint: O'Reilly Media
  • Language: English
  • Returnable: 00
  • ISBN-10: 1449342361
  • Publisher Date: 16 Jul 2013
  • Binding: Paperback
  • No of Pages: 250


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