Guide to Graphic Design, plus MyArtsLab with Pearson eText
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Guide to Graphic Design, plus MyArtsLab with Pearson eText

Guide to Graphic Design, plus MyArtsLab with Pearson eText

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About the Book

This package includes a physical copy of Guide to Graphic Design Textbook by Santoro as well as access to the eText and MyArtsLab. Your instructor will need to provide you with a course ID in order for you to access the eText and MyArtsLab. Learn to Conceptualize, Create, and Communicate in Graphic Design. An exciting first edition, Guide to Graphic Design helps readers learn the mechanisms used to convey information, integrate ideas into full concepts, but most importantly, to think like a graphic designer. Scott W. Santoro focuses on the principle that design is a layered and evolving profession. The text highlights step-by-step design processes and illustrates how to build good work habits. Creations from top design firms and design school programs are presented in each chapter engaging readers through the book. Designers have contributed short essays on their work style, their studio habits, and their inspirations. Each designer, showing a passion for design and communication, offers a new perspective and approach to possible working methods. This text is available in a variety of formats - digital and print. Pearson offers its titles on the devices students love through Pearson's MyLab products, CourseSmart, Amazon, and more. To learn more about our programs, pricing options and customization, click the Choices tab. A better teaching and learning experience This program will provide a better teaching and learning experience-for you and your students. Here's how: *Personalize Learning - MyArtsLab is an online homework, tutorial, and assessment program. It helps students prepare for class and instructor gauge individual and class performance. *Improve Critical Thinking - Exercises throughout the text help readers to make decisions and understanding the connection between an idea and its execution. *Engage Students - Each chapter presents quick, in-class exercises and longer, more involved projects. *Support Instructors - Instructor recourses are available in one convenient location. Figures, videos and teacher support materials create a dynamic, engaging course. MyLab and Mastering from Pearson improve results for students and educators. Used by over ten million students, they effectively engage learners at every stage. MyArtsLab is an integral part of the Santoro program. Key learning applications include, Closer Look tours, 12 Designer Profile videos and Writing About Art. For students *Personalised study plan: MyArtsLab gives you the opportunity to test yourself on key concepts and skills and generates a study plan based on topics you have not yet mastered. The study plan links to interactive exercises with guidance, to give you help when you need it most. *Pearson eText gives you access to an ebook that can be used on the go, and allows you to highlight, search and take notes as you read online. Access to the ebook depends on the package you have bought. * Interactive walkthroughs offer an in-depth look at key works of art. They feature expert audio, enable students to zoom in to see detail they couldn't otherwise see-even in person. * 360-degree architectural panoramas and simulations of major monuments help students understand buildings-inside and out. * A complete and fully searchable guide on the forms and functions of writing about art. For educators *Online assignments, tests, quizzes can be easily created and assigned to students. *Gradebook: Assignments are automatically graded and visible at a glance. * For educator access, contact your Pearson Account Manager. To find out who your Account Manager is, visitwww.pearsoned.co.uk/replocator

Table of Contents:
BRIEF TABLE OF CONTENTS:   Preface.  Virtual Crit Wall, Dear Reader and Features Chapter 1. About Graphic Design Chapter 2. A Brief History of Graphic Design Chapter 3. Graphic Design Concepts Chapter 4. Researching a Graphic Design Project Chapter 5. Generating Ideas Chapter 6. The Elements and Principles of Form Chapter 7. Type and Typography Chapter 8. Proportion Systems: Grids and Alignments Chapter 9. Concepts in Actions Chapter 10. Visual Coding: Loading Form with Meaning Chapter 11. Interactions and Motions Design Chapter 12. Becoming a Designer  


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Product Details
  • ISBN-13: 9781447953722
  • Publisher: Pearson Education Limited
  • Publisher Imprint: Pearson Education Limited
  • Height: 276 mm
  • Spine Width: 16 mm
  • Width: 216 mm
  • ISBN-10: 144795372X
  • Publisher Date: 14 Aug 2013
  • Binding: SA
  • Language: English
  • Weight: 1014 gr


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Guide to Graphic Design, plus MyArtsLab with Pearson eText
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