Ageing and the Media
Ageing and the Media: International Perspectives(Ageing in a Global Context)

Ageing and the Media: International Perspectives(Ageing in a Global Context)


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About the Book

Media representations of ageing play a role in stereotype formation and even reinforce them. Encountering these stereotypes can negatively impact the self-esteem, health status, physical wellbeing and cognitive performance of older people. This international collection examines different dimensions of ageing and ageism in a range of media. Chapters include explorations of the UK media during the COVID-19 pandemic; age, gender and mental health in Ghana; advertising in Brazil; magazines in Canada; Taiwanese newspapers; comics, graphic novels and more. Bringing together leading scholars, this book critically considers differences in media portrayals and how older adults use and interact with the media.

Table of Contents:
1 Introduction: Ageing in/and the Media - Virpi Ylänne Part I: Framing and Constructing Ageing in Media Reporting 2 ‘Apocalyptic Demography’ Versus the ‘Reckless Generation’: Framing the Third and Fourth Ages in the Media - Paul Higgs and Chris Gilleard 3 Older Adults and the Pandemic in UK News Media - Virpi Ylänne 4 Present Time Witches: Media and the Intersecting Discourses of Age, Gender, and Mental Health in Ghana - Monika Wilińska and Doris Boateng 5 Portrayals of Older People With Dementia in Taiwanese Newspapers - Chin-Hui Chen and Yan-Hua Huang 6 Older LGBTQ+ Persons in Canadian Newspapers - Laura Hurd and Raveena Mahal Part II: Imagined Ageing in Promotional and Fictional Contexts 7 Ageism and the Promotion of Agelessness in Brazilian Advertising - Gisela Castro 8 Visual Ageism on Public Organisations’ Websites - Eugène Loos, Loredana Ivan, Maria Sourbati, Wenqian Xu, Christa Lykke Christensen and Virpi Ylänne 9 Imag(in)ing Ageing Futures in Comics and Graphic Novels - Nicole Dalmer and Lucia Cedeira Serantes Part III: Older Adults’ Interaction With the Media and Media Technologies 10 Advertising Old Men: Swedish Old Men Reflect on ‘Seeing Themselves’ - Karin Lövgren, Linn Sandberg and Jeff Hearn 11 Older Women and Women’s Magazines: Audience, Agency, and Life Course - Dana Sawchuk 12 The Double Logic of Care: Age, Gender, and Media Technologies in Austria - Barbara Ratzenböck 13 Conclusion - Virpi Ylänne

About the Author :
Virpi Ylänne has now retired. She was previously Senior Lecturer in the Centre for Language and Communication Research, School of English, Communication and Philosophy at Cardiff University, Wales, UK.

Review :
“Populations are ageing, and our perception of old age is changing with it. This book gives a comprehensive picture of how old age is treated in different media across different cultures.” Kirsi Lumme-Sandt, Tampere University “Drawing on diverse approaches and perspectives from around the globe, this collection examines key intersections/interactions between older people and the media, providing an excellent snapshot of current and emerging debates.” Ros Jennings, University of Gloucestershire


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Product Details
  • ISBN-13: 9781447362050
  • Publisher: Bristol University Press
  • Publisher Imprint: Policy Press
  • Language: English
  • No of Pages: 232
  • Series Title: Ageing in a Global Context
  • ISBN-10: 1447362055
  • Publisher Date: 29 Sep 2022
  • Binding: Digital (delivered electronically)
  • No of Pages: 232
  • No of Pages: 232
  • Sub Title: International Perspectives


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