Cultural Analysis

′Jim McGuigan has done it again. The complex cultural machinery hiding behind the apparently simple ′facts of life′ still fresh in our collective memory, has been pulled out from its hiding, exposed, disassembled and put together again, and showed in action of shaping up its products; all that done to the benefit of us all - simultaneously producers and product of the life we share. Another great contribution to cultural studies; and to our understanding of the world notorious for defying/escaping understanding. This is exactly what we need ′cultural analysis′ for′ - Professor Zygmunt Bauman, Emeritus Professor of Sociology, University of Leeds ′Jim McGuigan is one of cultural studies′ leading practitioners. This volume is a generous and wide-reaching exploration of how to use cultural theory to explore a wide variety of topics, brought together under the sign of the struggle for a vigorous, participatory public sphere′ - Toby Miller, University of California This book represents a distinctive approach to cultural analysis, using multi-dimensional methods for addressing issues of public interest. Stressing the impact of both neoliberalism and the formation of a ′cool capitalist culture′ that has colonised everyday life around much of the globe, Jim McGuigan deploys his original concept of the ′cultural public sphere′ within several carefully analysed case studies, including: • celebrity death • festivals and urban regeneration • ′race′ and multicultural controversy • popular television • social significance of the all purpose mobile communication device in a privatised and individualised way of life • riskiness and uncertainty in the creative and media industries This is a radical intervention in the research agendas and conceptual development of cultural policy studies, cultural sociology and, more generally, in the broad field known as ′cultural studies′. It offers challenging theoretical arguments that are substantiated with concrete evidence of cultural and social processes.

Table of Contents:
Introduction - Cultural Analysis The Cultural Public Sphere British Identity and the People′s Princess The Social Construction of a Cultural Disaster A Community of Communities Identity and the Crisis of Community Sociology of the Mobile Phone Risky Culture Neoliberalism, Urban Regeneration and Cultural Policy Apprentices to Cool Capitalism Cultural Studies and Cool Capitalism

About the Author :
Jim McGuigan is a freelance researcher, writer and artist. He is also Emeritus Professor of Cultural Analysis at Loughborough University UK.  Previously, he taught at Coventry, Leeds, Leeds Trinity, Open and Wolverhampton Universities. He was a research officer at the Arts Council of GB and a script editor in the BBC TV Drama (Plays) Department. He has been a visiting scholar at, amongst others, the Universities of Bergen, Canberra, Canterbury (Christchurch NZ), Catalonia, Copenhagen, Eastern Finland, Izmir, Jyvaskyla, Rostock and at IFK Vienna. He has delivered keynote addresses at conferences and guest lectures in Australia, Austria, Canada, Croatia, Finland, Germany, Ireland, Israel/Palestine, Norway as well as at various universities in Britain and elsewhere. He has, for instance, served on the Art and Humanities Research Council and the European Commission. Jim’s main academic interests are in social theory, cultural studies and policy. He has published in many book collections and journals, including Cultural Studies, European Journal of Cultural Studies, International Journal of Cultural Policy, Keywords, New Left Review, New Statesman, Social Semiotics, Sociological Review and Sociology. His books include Cultural Populism (1992), Culture and the Public Sphere (1996), Cultural Methodologies (1997), Modernity and Postmodern Culture (1999, 2006), Rethinking Cultural Policy (2004), Cool Capitalism (2009), Cultural Analysis (2010), Raymond Williams on Culture and Society (2014), A Short Counter-Revolution – Raymond Williams’s Towards 2000 Revisited (2015) and Neoliberal Culture (2016). He is currently working on a book about Raymond Williams.

Review :
Jim McGuigan has done it again. The complex cultural machinery hiding behind the apparently simple ′facts of life′ still fresh in our collective memory, has been pulled out from its hiding, exposed, disassembled and put together again, and showed in action of shaping up its products; all that done to the benefit of us all - simultaneously producers and product of the life we share. Another great contribution to cultural studies; and to our understanding of the world notorious for defying/escaping understanding. This is exactly what we need ′cultural analysis′ for Professor Zygmunt Bauman Emeritus Professor of Sociology, University of Leeds Jim McGuigan is one of cultural studies′ leading practitioners. This volume is a generous and wide-reaching exploration of how to use cultural theory to explore a wide variety of topics, brought together under the sign of the struggle for a vigorous, participatory public sphere Toby Miller University of California