Strategic Management of Health Care Organizations
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Strategic Management of Health Care Organizations

Strategic Management of Health Care Organizations


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About the Book

The revised and updated fifth edition of this classic text introduces strategic thinking and planning strategies to advanced undergraduate and graduate students as well as practitioners in the field of health care. Demonstrates how strategic managers may become strategic thinkers Shows how to develop and document a plan of action through strategic planning Teaches managers to evaluate strategic plans, learn more about what works, and incorporate new strategic thinking into future planning, strategy formulation, or situation analysis. Provides strategic momentum “maps” and other tools for evaluating the changing environment, analyzing data, and developing new strategic directions Consists of ten revised chapters that contain new or updated Introductory Incidents and Perspectives Appendix A has been revised to match new strategic thinking and implement the strategic momentum model Contains 8 new cases plus 4 completely updated classics. A designated textsite featuring an Instructor's Manual, downloadable exhibits from the text, and sample chapters is also available at www.blackwellpublishing.com/swayne.

Table of Contents:
Preface. Part 1 Strategic Management. Chapter 1 The Nature of Strategic Management. Chapter 2 Understanding and Analyzing the General Environment and the Health Care Environment. Chapter 3 Service Area Competitor Analysis. Chapter 4 Internal Environmental Analysis and Competitive Advantage. Chapter 5 Directional Strategies. Chapter 6 Developing Strategic Alternatives. Chapter 7 Evaluation of Alternatives and Strategic Choice. Chapter 8 Value Adding Service Delivery Strategies. Chapter 9 Value Adding Support Strategies. Chapter 10 Communicating the Strategy and Developing Action Plans. Part 2 Appendices. Appendix A Analyzing Strategic Health Care Cases. Appendix B Oral Presentations for Health Care Professionals. Part 3 Cases in the Health Care Sector. Case 1 The U.S. Health Care System. Case 2 Methodist Healthcare: Managing for the Future. Case 3 Community Blood Center of the Carolinas. Case 4 ASPIRE2 in Arkansas. Case 5 MMG: Can This Relationship be Saved? The Midwestern Medical Group Integration Journey. Case 6 Vietnam International Hospital: What Now?. Case 7 Indian Health Service: Creating a Climate for Change. Case 8 Dr. Louis Mickael: The Physician as Strategic Manager. Case 9 The New Office of Women’s Health: Building Consensus to Establish a Strong Foundation. Case 10 The Rosemont Behavioral Health Center. Case 11 Riverview Regional Medical Center: An HMA Facility. Case 12 AIDSCAP Nepal. Case 13 Emanuel Medical Center: Crisis in the Health Care Industry. Case 14 Cooper Green Hospital and the Community Care Plan. Case 15 U.S. HealthSolutions. Case 16 C. W. Williams Health Center: A Community Asset. Case 17 RMC’s Institutional Ethics Committee: Work To Do. Case 18 The Premier Health Care Alliance Emerges. Case 19 The Case for Open Heart Surgery at Cabarrus Memorial Hospital. Case 20 Sunshine County Health Department: Strategy Implementation. Index

About the Author :
Linda E. Swayne is Professor and Chair, Department of Marketing in the Belk College of Business Administration and Co-Director of the Physicians’ Management Institute at the University of North Carolina at Charlotte. She was Executive Director of the Carolinas’ Task Force on Health Care Policy, 1991–1993. W. Jack Duncan is Professor and University Scholar in Management in the Graduate School of Management, and Professor of Health Care Organization and Policy and a Senior Scholar in the Lister Hill Center for Health Policy in the School of Public Health at the University of Alabama at Birmingham. Peter M. Ginter is Professor of Management in the Graduate School of Management and Professor of Health Care Organization, and Policy and a Senior Scholar in the Lister Hill Center for Health Policy in the School of Public Health at the University of Alabama at Birmingham.

Review :
From the 4th edition: "I have been using this book as a required text since the very first edition. It provides a framework which integrates some of the most important concepts in modern management with cases from the jhealth services field. I highly recommend this book and compliment the authors for their important contributions to our field." Dr Barry Greene, University of Iowa ". . .the definitive text on strategic management in healthcare" Dr Janet E. Perter, University of NC at Chapel Hill


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Product Details
  • ISBN-13: 9781444329094
  • Publisher: John Wiley and Sons Ltd
  • Publisher Imprint: Wiley-Blackwell (an imprint of John Wiley & Sons Ltd)
  • Edition: Revised edition
  • No of Pages: 904
  • ISBN-10: 144432909X
  • Publisher Date: 30 Apr 2010
  • Binding: Digital (delivered electronically)
  • Language: English


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