AQA GCSE Business Studies Teaching Set
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AQA GCSE Business Studies Teaching Set

AQA GCSE Business Studies Teaching Set


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About the Book

Written for the new AQA GCSE Business Studies specification by two highly experienced authors and examiners. It covers Unit 1: Setting up a Business and Unit 2: Growing as a Business and provides detailed advice on how to approach the controlled assessment in Unit 3. The textbook has been written for students aiming at grades A*-C and is focused on exam success. This teaching set includes: A textbook A teacher's guide AQA GCSE Business Studies has the following key features: - Business insights - topical information about specific businesses that add context - Open-ended questions - related to stimulus photos to provoke further thought and reflection - Assessment questions - included at the end of each section - Chapter reviews - questions with model answers and examiner's tips - Extension exercises - allowing students of higher ability to develop their knowledge and understanding - Key terms - clear and concise definitions - Practice exam papers - excellent for exam preparation

Table of Contents:
Unit 1 Setting up a Business Chapter 1 Starting a business Starting a business enterprise Setting business objectives Business planning Choosing the appropriate legal structure for the business Choosing the location of the business Chapter 2 Marketing Conducting market research with limited budgets Using the marketing mix Chapter 3 Finance Finance and support for a small business Financial terms and simple calculations Using cash flow Chapter 4 People in businesses Recruiting Motivating staff Protecting staff through understanding legislation Chapter 5 Operations management Production methods for manufacturing and providing a service Customer service Unit 2 Growing as a Business Chapter 6 The business organisation Expanding a business Choosing the right legal structure for the business Changing business aims and objectives Choosing the best location Chapter 7 Marketing The marketing mix: product Using the marketing mix: price Using the marketing mix: promotion Using the marketing mix: place Chapter 8 Finance Finance for large businesses Profit and loss accounts and balance sheets Chapter 9 People in businesses Reorganising organisational charts and management hierarchies Recruitment and retention of staff Chapter 10 Operations management Production methods for growing businesses Recognising challenges of growth Maintaining quality assurance in growing businesses Unit 3 Investigating Businesses

About the Author :
Malcolm Surridge is Head of Business Studies and Economics at Saint Felix School, Chief Examiner for GCE Business Studies and an established author. Andrew Gillespie is a Principal Examiner and joint editor of Business Review magazine.


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Product Details
  • ISBN-13: 9781444111279
  • Publisher: Hachette Learning
  • Publisher Imprint: Philip Allan Updates
  • Height: 245 mm
  • ISBN-10: 1444111272
  • Publisher Date: 28 Aug 2009
  • Binding: Paperback
  • Width: 189 mm


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AQA GCSE Business Studies Teaching Set
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