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Home > Business and Economics Books > Business and Management > Sales and marketing > Advertising > Improve Your Copywriting: Teach Yourself: (TY Business Skills)
Improve Your Copywriting: Teach Yourself: (TY Business Skills)

Improve Your Copywriting: Teach Yourself: (TY Business Skills)


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About the Book

Fully revised for today's practical copywriting requirements, Improve your Copywriting, by one of the UK's leading copywriters, reveals some of advertising's greatest creative secrets.

From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including:

- the internet

- radio and TV

- business-to-business

- public relations

- recruitment

- charities

- ...and many more!

Throughout the book you'll find quick tips and author insights summarizsng what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further.

So if you are ready to have fun whilst learning how to succeed in one of the most exciting areas of marketing communications, read this book and explore your full copywriting potential.

NOT GOT MUCH TIME

One and five-minute introductions to key principles to get you started.

AUTHOR INSIGHTS

Lots of instant help with common problems and quick tips for success, based on the author's many years of experience.

TEST YOURSELF

Tests in the book and online to keep track of your progress.

EXTEND YOUR KNOWLEDGE

Extra online articles at www.teachyourself.com to give you a richer understanding of copywriting.

TRY THIS

Innovative exercises illustrate what you've learnt and how to use it.



Table of Contents:
PERSONAL INTRODUCTION ONLY GOT A MINUTE? ONLY GOT FIVE MINUTES? ONLY GOT 10 MINUTES? 01 What it takes to be a copywriter 02 the big idea 03 how to structure your copy 04 getting to grips with your copy 05 media and understanding its creative language 06 selling through the letterbox 07 direct mail and charity 08 moving pictures 09 listen to this! 10 further media. 11 the internet 12 press release copy Taking it further index

About the Author :
Jonathan Gabay has worked with some of the most prestigious coaching organisations in their fields, including the world's biggest marketing training body, and has mentored thousands of marketers.

During three decades in advertising and marketing he has held several creative directorships as well as Head of Copy positions at leading advertising agencies.

As a journalist he delivers insights behind brand related headlines for some the world's most trusted news organisations, including CNN, ITN, the BBC, SKY, Five News and many others.Major educational establishments and academic bodies recommend his books on business, marketing and copywriting.



Review :
Compulsory and compulsive reading. - Jamie Dow, Brand Development Centre

Plenty of nuggets and well worth keeping close to hand for inspiration - Institute of Direct Marketing

Perfectly explains how copywriting works. - Daily Telegraph


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Product Details
  • ISBN-13: 9781444102956
  • Publisher: John Murray Press
  • Publisher Imprint: Teach Yourself
  • Height: 197 mm
  • No of Pages: 368
  • Spine Width: 22 mm
  • Width: 130 mm
  • ISBN-10: 1444102958
  • Publisher Date: 29 Jan 2010
  • Binding: Paperback
  • Language: English
  • Series Title: TY Business Skills
  • Weight: 290 gr


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