Cancer and chronic disease are a rapidly increasing global health burden: according to the Milken Institute, the annual cost to the national US economy of the seven most common chronic conditions will rise to $4.2 trillion by 2023. The data are just as dramatic in Canada, Europe, Australia, and increasingly, in countries in the developing world. As communities, governments, and health organizations worldwide struggle to avoid being swamped by health care costs - not to mention the impact of suffering and poor quality of life - the only long-term, sustainable hope must be based on prevention efforts.
This book presents a promising new approach to educating, engaging, empowering, and generating action within communities as part of that broader prevention agenda. The authors review representative global experiences with community based prevention educators, focusing on the prevention coordination work that can be accomplished within geographical areas ranging from local communities to broader regions. Among the findings they reveal in this book are the fundamental elements of successful Community Based Prevention programs - skilled staff, high-quality evaluation, and sustained investment in prevention efforts.
Table of Contents:
Part A: Purpose and Context
1. Introduction: Mastering the Surge in Chronic Diseases
2. Cancer, Chronic Disease, and the Relevance of CPEs
3. Prevention Educational Leaders in British Columbia
Part B: Other Models Of Community-Based Prevention Educators
4. Identifying Models of Prevention Coordination in the Community
5. North Karelia: Field Office Staff
6. Northern Ireland: Health Promotion Officers
7. Kentucky: Cooperative Extension Agents & Cancer Control Specialists
8. North Carolina: Community Health Ambassadors
9. Manitoba: Health Promotion Coordinators
Part C: A Strategic Pattern for Prevention Educators
10. Important Elements of a CPE-Like Program
11. Establishing a Foundation: Conceptual Frameworks
12. Tracking Outcomes: Evaluation Matters
13. Conclusion: Sustained Investment in Prevention
Appendix I: Key Informants
International and Canadian Leaders in Comparable Programs
British Columbia Cancer Agency – Prevention Programs
CPEs
Appendix II: Cancer Prevention Program Standards in Canada
About the Author :
David McLean is a professor in the Faculty of Medicine at the University of British Columbia and president of the Cancer Prevention Institute of Canada.
Dan Williams is head of Research and Writing at H. Krueger & Associates Inc., a health care consultancy.
Hans Krueger is an adjunct professor in the School of Population and Public Health at the University of British Columbia and president of H. Krueger & Associates Inc.
Sonia Lamont is an independent scholar and provincial director for Prevention Programs at the British Columbia Cancer Agency.
