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Research Methods in Anthropology: Qualitative and Quantitative Approaches

Research Methods in Anthropology: Qualitative and Quantitative Approaches


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About the Book

Research Methods in Anthropology is the standard textbook for methods classes in anthropology. Written in Russ Bernard’s unmistakable conversational style, this guide has launched tens of thousands of students into the fieldwork enterprise with a combination of rigorous methodology, wry humor, and commonsense advice. Whether you are coming from a scientific, interpretive, or applied anthropological tradition, you will learn field methods from the best guide in both qualitative and quantitative methods.

Table of Contents:
Preface About the Author 1 Anthropology and the Social Sciences 2 The Foundations of Social Research 3 Preparing for Research 4 Research Design: Experiments and Experimental Thinking 5 Sampling I: The Basics 6 Sampling II: Theory 7 Sampling III: Nonprobability Samples and Choosing Informants 8 Interviewing I: Unstructured and Semistructured 9 Interviewing II: Questionnaires 10 Interviewing III: Relational Data, Cultural Domains and Networks 11 Scales and Scaling 12 Participant Observation 13 Field Notes and Database Management 14 Direct and Indirect Observation 15 Introduction to Qualitative and Quantitative Analysis 16 Cognitive Anthropology I: Analyzing Relational Data, Cultural Domains and Networks 17 Cognitive Anthropology II: Decision Modeling, Taxonomies, and Componential Analysis 18 Text Analysis I: Interpretive Analysis, Narrative Analysis, Performance Analysis, and Conversation Analysis 19 Text Analysis II: Schema Analysis, Grounded Theory, Content Analysis, and Analytic Induction 20 Univariate Analysis 21 Bivariate Analysis: Testing Relations 22 Multivariate Analysis Contents Appendix A: Table of Areas under a Normal Curve Appendix B: Student’s t Distribution Appendix C: Chi-Square Distribution Table Appendix D: F Table for the .05 Level of Significance Appendix E: Resources for Fieldworkers References Author Index Subject Index

About the Author :
H. Russell Bernard is director of the Institute for Social Science Research at Arizona State University, professor emeritus of anthropology at the University of Florida, and a member of the National Academy of Sciences. He is co-editor of Handbook of Methods in Cultural Anthropology, Second Edition, author of Social Research Methods, and founder and editor of the journal Field Methods.


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Product Details
  • ISBN-13: 9781442268883
  • Publisher: Bloomsbury Publishing PLC
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Sub Title: Qualitative and Quantitative Approaches
  • Width: 179 mm
  • ISBN-10: 1442268883
  • Publisher Date: 17 Nov 2017
  • Height: 252 mm
  • No of Pages: 728
  • Spine Width: 27 mm
  • Weight: 1250 gr


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