Social Media and Politics: A New Way to Participate in the Political Process [2 Volumes]

This two-volume set explores the various ways social media are profoundly changing politics in America. The last decade has seen dramatic changes in the U.S. political process. The advent of social media and other new forms of expression have enabled an unprecedented number of citizens to enter the political arena by expressing their opinions about issues and candidates in ways that can influence untold numbers of voters and officials. But the vast majority of politicians have not fully grasped how social media has fundamentally changed the process of communication or adjusted to the dramatic shift in political power that is taking place. Written by experts on the intersections of politics, public opinion, and popular culture, this book examines how new media have brought political "power to the people" like never before, provided new channels through which politicians communicate and attempt to influence public opinion, and caused a game-changing shift in political power. Volume one focuses on how savvy politicians are learning to communicate in new ways via new media in order to enhance their political appeal. The second volume examines the various ways in which individuals or groups who use new/social media are affecting voters' decisions, applying pressure to elected or appointed officials, and influencing the direction of the country.

About the Author :
Glenn W. Richardson Jr., PhD, teaches courses in American government, the American presidency, American political thought, constitutional law, American political parties, and public opinion at Kutztown University of Pennsylvania.

Review :
These studies construct a body of knowledge that painstakingly establishes social media as an influential and now expected part of today's political communications infrastructure, a continually evolving tool that candidates and political organizations need to know how to use effectively and responsibly. The collection also offers a broad scope of topics and offers readers access and opportunities to consider some major dynamics at the intersection of politics and social media today. What they reveal is a changed and changing political landscape that leaves the public with at least two options: adapt to the changes or be left behind and thus civically excluded. Social Media and Politics is a must read for scholars and students in communication, media studies, journalism, political science, and sociology. Summing Up: Essential. Upper-division undergraduates through professionals. The studies provide a valuable resource on the development of social media. The sometimes copious notes will be helpful to researchers seeking more on the subject. Graphs and tables provide clarity, and the indexes are helpful. VERDICT A worthwhile text for high school and college students and those interested in the growth of social media and politics.