Marketing in the 21st Century and Beyond
Home > Business and Economics > Business and Management > Marketing in the 21st Century and Beyond: Timeless Strategies for Success
Marketing in the 21st Century and Beyond: Timeless Strategies for Success

Marketing in the 21st Century and Beyond: Timeless Strategies for Success


     0     
5
4
3
2
1



Out of Stock


Notify me when this book is in stock
X
About the Book

Table of Contents:
Introduction by Bruce D. Keillor Part I. Company and Customer Relationship Marketing 1 What Does "Relationship Marketing" Really Mean? Linda M. Orr 2 Building a Successful Sales Force in the 21st Century Daniel J. Leslie 3 Learning from Your Customers: Building Market Feedback into Strategy and Innovation Jason DiLauro and Linda M. Orr 4 Negotiating Company and Customer Relationships Jon M. Hawes Part II. Integrated Marketing: The Product-Customer Connection 5 Path-Forward Thinking: Core Competencies and the Value Proposition Ken Dickey 6 Futuring: Anticipating the Emerging Voice of the Customer Stephen M. Millett 7 How to Clean Up with a Start-Up: Tricks and Tips from Entrepreneurs Robert Black 8 How to Use Social Media: Fostering Connections in a Virtual Marketplace Gretchen M. Keillor Part III. Marketing Channels: The New Realities 9 Anywhere, Anytime, Anyway: The Multichannel Marketing Juggernaut Dale M. Lewison 10 Business-to-Business Integrated Marketing Nadji Tehrani 11 Nostradamus Knows Direct Interactive Marketing: Direct Marketers as 21st-Century Trend Messengers William J. Hauser Part IV. Global Marketing: New Challenges and Opportunities 12 The New Global Marketing Realities Gary A. Knight 13 Culture and International Marketing Vern Terpstra 14 Global Value-Added Strategies John Caslione 15 Global Customer Service Calin Veghes Index About the Editor and Contributors

About the Author :
Bruce D. Keillor, PhD, is professor of marketing and international business as well as director of the Williamson Center for International Business at Youngstown State University, Youngstown, OH.

Review :
This abridged collection of key chapters from the original volumes is targeted to practitioners; however, it is also of value to undergraduate students because chapters are accessible and easy to understand. . . . Chapters are written in a popular style that is highly prescriptive as well as descriptive, and are organized around four key areas of marketing. . . . Highly recommended.


Best Sellers


Product Details
  • ISBN-13: 9781440828539
  • Publisher: Bloomsbury Publishing PLC
  • Publisher Imprint: Praeger Publishers Inc
  • Language: English
  • Sub Title: Timeless Strategies for Success
  • ISBN-10: 1440828539
  • Publisher Date: 12 Nov 2012
  • Binding: Digital (delivered electronically)
  • No of Pages: 276


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Marketing in the 21st Century and Beyond: Timeless Strategies for Success
Bloomsbury Publishing PLC -
Marketing in the 21st Century and Beyond: Timeless Strategies for Success
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Marketing in the 21st Century and Beyond: Timeless Strategies for Success

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals


    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!