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Planet Google: One Company's Audacious Plan to Organize Everything We Know

Planet Google: One Company's Audacious Plan to Organize Everything We Know


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About the Book

After one of the most successful IPOs in history, Google set forth on an incredible, audacious new strategy for its future--a vision so bold, large-scale, and controversial, that the company has worked very hard to keep it totally under wraps. Neither The Search nor The Google Story, both successful books about the company, included any information about this new vision the business has for itself. The business world and the large community of those interested in web issues have been desperately trying to understand what Google is up to, because they know that Google is the arbiter of the future of the web, and really of computing altogether. Randy Stross has achieved unprecedented access to the Google headquarters and top management, including notoriously close-to-the-vest CEO Eric Schmidt, as well as to a wide range sources who have worked with Google or monitored its activities. In this book he will reveal for the first time the astonishing scale and scope of what Google is setting out to accomplish, including such potentially disruptive initiatives as free downloadable software, which could put providers like Microsoft out of business, and Google Earth satellite technology, which is rapidly mapping the entire surface of the Earth in high-powered detail. Stross explores the profound implications of these plans, not only for the business world, but for our culture at large.

About the Author :
Randall Stross is the author of the New York Times column on business and technology, "Digital Domain," as well as a professor of organization and management at San Jose State University, which is based in the heart of Silicon Valley. His book The Microsoft Way (Addison Wesley, 1996) was the most critically acclaimed book about Microsoft at the height of the company's power, and his book eBoys(Crown, 2000) was one of the most successful books about the web 1.0 phenomenon, for which he was given full access to the venture capitalists who funded eBay and was able to tell the inside story of how and why eBay took off. William Hughes is a professor of political science at Southern Oregon University in Ashland, Oregon. He received his doctorate in American politics from the University of California, Davis. He has done voice-over work for radio and film and is also an accomplished jazz guitarist.


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Product Details
  • ISBN-13: 9781433255342
  • Publisher: Blackstone Audiobooks
  • Publisher Imprint: Blackstone Audiobooks
  • Height: 188 mm
  • Returnable: N
  • Sub Title: One Company's Audacious Plan to Organize Everything We Know
  • Width: 135 mm
  • ISBN-10: 1433255340
  • Publisher Date: 23 Sep 2008
  • Binding: CD-Audio
  • Language: English
  • Spine Width: 15 mm
  • Weight: 91 gr


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