The Technology Management Handbook

If you are not already in a management position, chances are you soon will be. According to the Bureau of Statistics, the fastest growing areas of employment for engineers are in engineering/science management. With over 200 contributing authors, The Technology Management Handbook informs and assists the more than 1.5 million engineering managers in the practice of technical management. Written from the technical manager's perspective and written for technologists who are managers, The Technology Management Handbook presents in-depth information on the science and practice of management. Its comprehensive coverage encompasses the field of technology management, offering information on: Entrepreneurship Innovations Economics Marketing Product Development Manufacturing Finance Accounting Project Management Human Resources International Business

Table of Contents:
THE TECHNOLOGY MANAGER AND THE MODERN CONTEXT ENTREPRENEURSHIP AND NEW VENTURES Characteristics of the Entrepreneur Barriers to Entry Raising Money from Private Investors Venture Capital Valuation of Technology and New Ventures Internal Ventures Technology-Driven Strategic Alliances Knowledge Parks and Incubators Spin-Off SCIENCE AND TECHNOLOGY POLICY Government Policy U.S. Tax Policy Toward the Adoption and Creation of New Technology Policies for Industrial Innovation Research and Development Laboratories Deregulation of Telecommunications Commercialization of Public Sector Technology Taxation INNOVATION AND CHANGE The Evolution of Innovation Discontinuous Innovation Business Process Reengineering Diffusion of Innovations Knowledge Management Research and Development The Elusive Measures of R&D Productivity and Performance Technology Life Cycles Dominant Design Technology Integration KNOWLEDGE FOR THE TECHNOLOGY MANAGER ECONOMICS Markets Consumers Profit Marginal Analysis in Economics Opportunity Cost Government Business Cycles Inflation Cost-Benefit Analysis Interest Rates Productivity Trade: Import/Export Understanding the Value Chain Supply Chain Management Monopoly and Antitrust Money and Banking STATISTICS Data Collection Sampling Quality Control Regression Technology Forecasting Data Analysis Design of Experiments ACCOUNTING Financial Statements Valuation in Accounting Ratio Analysis Cost Allocation Activity-Based Costing and Management Auditing Depreciation and Corporate Taxes Performance Evaluation ORGANIZATIONS The Motivation of Technical Professionals Job Design The Logic of Organization Design Hierarchy and Integration in Organizations and their Products Organization Structure and Design Decisions The Matrix Organization Revisited Networks Power in Organizations Influence Negotiating Effective Business Agreements Rewards for Professionals Team and Team Building Organizational Learning Organizational Culture Telecommuting Technologies The Nature of Technological Paradigms Leadership The Golden Rules of Power and Influence TOOLS FOR THE TECHNOLOGY MANAGER FINANCE Cash Flow and Financial Management Asset Valuation Methods Capital Budgeting Risk Management and Assessment Equity Finance Debt Finance The Nature of Costs Mergers and Acquisitions Pension Funds Real Estate Understanding Equipment Leasing Sensitivity Analysis Life-Cycle Costing Financial Ratios Project Analysis Using Rate-of-Return Criteria Present Worth Analysis Project Selection from Alternatives DECISION AND SIMULATION METHODS Value-Focused Thinking System Models for Decision Making Uncertainty Decision Analysis LEGAL ISSUES Contracts Patents, Copyrights, Trademarks, and Licenses Intellectual Property Rights in the Electronics Age INFORMATION SYSTEMS Database Decision Support Systems Network Management Electronic Commerce MANAGING THE BUSINESS FUNCTION MARKETING OF TECHNICAL PRODUCTS Situation Analysis The Nature of Technical Products Pricing of Technical Products Distribution Promotion Activities for Technological Products The House of Quality Marketing Segments Technology Forecasting and Futuring Learning Curves Advertising High-Technology Products Efficient Direct Marketing for High-Technology Products Brand Equity Conjoint Analysis Mass Customization Focus Groups and Qualitative Research Marketing Planning for High-Technology Products and Services Branding and Private Label Strategies Marketing to Original Equipment Manufacturers Customer Adoption of Really New Products Assessing Marketing Capabilities PRODUCTION AND MANUFACTURING Types of Manufacturing Management and Scheduling Capacity Inventory Quality Experience Curve Just-in-Time Purchasing Design, Modeling, and Prototyping Flexible Manufacturing Design for Manufacturability Computer-Aided Design and Manufacturing Total Quality Management Process Improvement Lean Manufacturing Green Manufacturing PRODUCT MANAGEMENT Design Function of a Product A Framework for Product Model and Family Evolution Attributes of Successful New Products and Projects Design Quality Life Cycle Managing Cycle Time in New Product Development Product Positioning Selecting and Ending New Product Efforts Time to Market Concurrent Engineering Launch Strategies for Next-Generation Products Green Products Product Cost Management Standards Organizing and Leading "Heavyweight" Development Teams PROJECT MANAGEMENT Project Evaluation and Selection Critical Path Method Fundamentals of Project Planning Controlling Cost and Schedule Feasibility Studies STRATEGY OF THE FIRM BUSINESS STRATEGY Design and Implementation of Technology Strategy The Dual Mission of Technology in Strategic Affairs The Business Plan Building Your Company's Vision Benchmarking Core Capabilities STRATEGIC ACTION Diversification through Acquisition Joint Venture Strategic Technology Transfer Corporate Performance How Teams Make Smart Decisions in Technology-Based Firms Insourcing/Outsourcing CORE RELATIONSHIPS FOR THE TECHNOLOGY MANAGER HUMAN RESOURCES Recruitment of High-Technology Workers Selection Training Virtual Associates Performance Appraisal Consulting Virtual Networks Compensation PERSONAL ISSUES Careers of Technical Professionals Time Management Ethics The Human Voice in the Age of Technology Written Communication Effective Meeting Management Lifelong Learning within the Learning Organization RELIABILITY AND MAINTAINABILITY System reliability Design for Reliability Maintainability Design for Maintainability SAFETY AND HUMAN FACTORS Managing Sources of Hazards in Engineered Systems Ergonomics and Human Factors GLOBAL BUSINESS MANAGEMENT INTERNATIONAL BUSINESS Global Marketing Multinational Corporations Overseas Production Facilities International Strategic Alliances APPENDIXES Glossary of Business Terms The Bookshelf of Great Books Twelve Great Innovations Associations and Government Organizations Magazines and Journals INDEX

Review :
"Put together for the first time, the information from very diverse areas of managing technology makes this book very valuable…a worthy contribution, as are many titles from CRC Press, this volume will be a valuable addition to college and professional libraries. Recommended for general readers; graduates through professionals." -K. Srinagesh,Choice, March 1999