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Home > Business and Economics Books > Business and Management > Management and management techniques > Budgeting and financial management > Tailgating, Sacks, and Salary Caps: How the NFL Became the Most Successful Sports League in History
Tailgating, Sacks, and Salary Caps: How the NFL Became the Most Successful Sports League in History

Tailgating, Sacks, and Salary Caps: How the NFL Became the Most Successful Sports League in History


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About the Book

The NFL is the most successful professional sport. The league's secret to success is sound business practices like revenue sharing and a salary cap. These policies have created parity on the field and in the boardroom. Because of the collective approach of the league, a small-town team like the Green Bay Packers has just as much chance of getting into the playoffs - and succeeding financially - as big-market teams in New York, Chicago, and San Francisco. But in 2006, a faction of entrepreneurial owners led by maverick Washington Redskins executive Dan Synder proposed changes to the league finance and revenue models that many fear will upset this near-perfect system. They are creating alternative revenue sources, such as stadium-naming rights, local sponsorships, radio and television deals, pre-game and post-game clubs. These owners are arguing that revenue they generate locally-outside of the normal NFL model - should be theirs to keep. Other owners worry this would dash the league's parity like Major League Baseball, where big-market teams like the New York Yankees flourish and small-market teams like the Milwaukee Brewers flounder. This critical battle for the future of America's most popular sport has opened a wide rift between owners. "Tailgating, Sacks, and Salary Caps" offers an in-depth, behind-the-scenes look at the league and examines the maverick owners whose ideas could have lasting repercussions for the players, owners, coaches, and ultimately the fans.

Table of Contents:
Chapter One: Trouble in ParadiseAn overview of the current economic debate in the NFL Chapter Two: A Model SystemThe history and success of the NFL revenue-sharing model Chapter Three: Rules of the GameA look at how the current revenue-sharing model works and how owners are getting around it Chapter Four: Pete RozelleIf one single person deserves credit for the NFL's financial aid and on-field success, it is former Commissioner Pete Rozelle. He developed the league's highly successful revenue-sharing model that has resulted in relative financial and talent parity. But perhaps more importantly, Rozelle got a group of disparate owners many of them titans of capitalism to come together in a common cause that smacks of collectivism. Chapter Five: The New MavericksA look at Snyder, Jones, and Huizenga and the innovative ways in which they are generating extra revenue Chapter Six: Welfare for Millionaires? A look at how stadiums are financed, including how much the owners put in, how much the NFL puts in, and how much of the bill is paid by the taxpayers. The chapter will also explore how owners are making ticket holders pay for the cost of new stadiums. Chapter Seven: The Stovepipe Salary Cap A look at how owners are getting around the salary cap and inflating salaries in the NFL Chapter Eight: Model Citizens This chapter will look at those owners who are basically playing strictly by the rules and succeeding Chapter Nine: Supply and Demand It's been the author's long held belief and that of more than a few sports economists that one of the reasons the NFL is so successful is simply explained by supply and demand. The NFL season is the shortest of the pro sports. Baseball plays 162 games; basketball and hockey about 80. Football plays just 16 games, and while the post-season spills over into January, the season is basically only four months long. That means by the time August comes around every year, fans have gone 7 months without seeing football. And no serious observers believe that arena football is going to diminish the demand for the NFL. If anything, it may enhance it. Chapter Ten: Who's Right? This will be the final chapter of the book and conclude who's right in this debate. More than the author's personal opinion, it will feature the opinions of a handful of influential owners, the league, local government officials, and sports economists.

About the Author :
Mark Yost has worked in business and sports journalism for nearly 20 years. His bylines include The Wall Street Journal and Dow Jones Newswires, where he served as Detroit bureau chief.

Review :
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Product Details
  • ISBN-13: 9781419526008
  • Publisher: Kaplan AEC Education
  • Publisher Imprint: Kaplan Business
  • Height: 229 mm
  • Returnable: N
  • Sub Title: How the NFL Became the Most Successful Sports League in History
  • Width: 152 mm
  • ISBN-10: 1419526006
  • Publisher Date: 01 Oct 2006
  • Binding: Hardback
  • Language: English
  • Spine Width: 22 mm
  • Weight: 490 gr


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