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Home > Business and Economics > Business and Management > Sales and marketing > Maximum Marketing, Minimum Dollars: The Top 50 Ways to Grow Your Small Business
Maximum Marketing, Minimum Dollars: The Top 50 Ways to Grow Your Small Business

Maximum Marketing, Minimum Dollars: The Top 50 Ways to Grow Your Small Business


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About the Book

Ask small-business owners to name their number one goal, and they'll tell you their chief priority is to increase sales. The trouble is, while entrepreneurs are often terrific at their core businesses, most have little or no marketing experience or know-how. In fact, the U.S. Small Business Administration confirms the two biggest reasons for small business failure are lack of effective marketing programs and undercapitalization. In "Maximum Marketing, Minimum Dollars", small business marketing expert Kim T. Gordon reveals a wealth of new twists on tried-and-true marketing methods. Gordon, whose friendly, sage advice counsels three million business owners monthly in "Entrepreneur" magazine, here leads readers step-by-step through 50 innovative, affordable tactics to generate sales."Maximum Marketing, Minimum Dollars" addresses every element of small-business marketing - from creating an online marketing program and winning referrals to forging alliances and establishing a public relations program. Gordon tells the marketing success stories of small businesses nationwide to demonstrate how to fuel business growth using aggressive, targeted, but inexpensive methods. "Maximum Marketing, Minimum Dollars" reveals the marketing lessons essential to entrepreneurial success. In this work, small-business owners and entrepreneurs will learn how to: implement powerful marketing tactics while staying on budget; identify the right market niches and conduct customer research; leverage the marriage of marketing and new technology-email lists, Web sites, and online public relations; reinvent traditional tactics such as trade magazine, radio, and TV advertising; and, combine sales and marketing for a low-cost one-two punch.

About the Author :
Kim T. Gordon is one of the country's foremost experts on small-business marketing. With 27 years of experience as an author, national columnist, marketing expert, media spokesperson, and lecturer, she has helped millions of small-business owners realize their dreams of success. More than three million small-business owners read her monthly marketing columns in print and online in Entrepreneur and Entrepreneur.com. She is president of National Marketing Federation Inc. and the creator of SmallBusinessNow.com. Sought for her insights on the subject of small business, Gordon has addressed audiences at the Brookings Institution and on broadcast and in print media, including CNN, ABC World News Tonight, the Los Angeles Times, and the Washington Post.


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Product Details
  • ISBN-13: 9781419520020
  • Publisher: Kaplan AEC Education
  • Publisher Imprint: Kaplan AEC Education
  • Height: 229 mm
  • Sub Title: The Top 50 Ways to Grow Your Small Business
  • Width: 152 mm
  • ISBN-10: 1419520024
  • Publisher Date: 01 Apr 2006
  • Binding: Paperback
  • Spine Width: 13 mm
  • Weight: 331 gr


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