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Home > Business and Economics > Business and Management > Management and management techniques > The Carrot Principle: How the Best Managers Use Recognition to Engage Their People, Retain Talent, and Accelerate Performance
The Carrot Principle: How the Best Managers Use Recognition to Engage Their People, Retain Talent, and Accelerate Performance

The Carrot Principle: How the Best Managers Use Recognition to Engage Their People, Retain Talent, and Accelerate Performance


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About the Book

Got carrotphobia? Do you think that recognizing your employees will distract you and your team from more serious business, create jealousy, or make you look soft? Think again. "The Carrot Principle" reveals the groundbreaking results of one of the most in-depth management studies ever undertaken, showing definitively that the central characteristic of the most successful managers is that they provide their employees with frequent and effective recognition. With independent research from The Jackson Organization and analysis by bestselling leadership experts Adrian Gostick and Chester Elton, this breakthrough study of 200,000 people over ten years found dramatically greater business results when managers offered constructive praise and meaningful rewards in ways that powerfully motivated employees to excel. Drawing on case studies from leading companies including Disney, DHL, KPMG, and Pepsi Bottling Group, bestselling authors Gostick and Elton show how the transformative power of purpose-based recognition produces astonishing increases in operating results -- whether measured by return on equity, return on assets, or operating margin. And they show how great managers lead with carrots, not sticks, and in doing so achieve higher Productivity Engagement Retention Customer satisfaction "The Carrot Principle" illustrates that the relationship between recognition and improved business results is highly predictable -- it's proven to work. But it's not the employee recognition some of us have been using for years. It is recognition done right, recognition combined with four other core traits of effective leadership. Gostick and Elton explain the remarkably simple but powerful methods great managers use to provide their employees with effective recognition, which all managers can easily learn and begin practicing for immediate results. Great recognition doesn't take time -- it can be done in a matter of moments -- and it doesn't take budget-busting amounts of money. This exceptional book presents the simple steps to becoming a Carrot Principle manager and to building a recognition culture in your organization; it offers a wealth of specific examples, culled from real-life cases, of the ways to do recognition right. Following these simple steps will make you a high-performance leader and take your team to a new level of achievement.

About the Author :
Adrian Gostick is co-author of the best-selling The Integrity Advantage. An award-winning business author, Adrian also co-wrote the critically acclaimed business book The 24-Carrot Manger, called a "must read for modern-day managers" by Larry King. He has written for USA Today Magazine, Investor's Business Daily, and other national publications, and has been featured on CNBC, MSNBC, and NPR. Adrian is director of corporate communication with the O.C. Tanner Company. Adrian has a master's degree in strategic communication and leadership from Seton Hall, and is a guest lecturer on ethics at that university. He lives in Oakley, Utah. Chester Elton is coauthor of "The Carrot Principle" and "The Orange Revolution", a popular lecturer, and an influential voice in global workplace trends. He is a founder of The Culture Works and advises the leadership teams of numerous Fortune 500 firms on cultural issues. Learn more at TheCultureWorks.com or ChesterElton.com.

Review :
""The Carrot Principle" is a must-read for those who look to accelerate the performance of their organization with an engaged workforce. Gostick and Elton are right on the mark that the power of recognition is the key to winning with your people and your customers." -- Ron Nelson, Chairman & CEO, Avis Budget Group, Inc.


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Product Details
  • ISBN-13: 9781416548218
  • Publisher: Free Press
  • Publisher Imprint: Free Press
  • Language: English
  • Sub Title: How the Best Managers Use Recognition to Engage Their People, Retain Talent, and Accelerate Performance
  • ISBN-10: 1416548211
  • Publisher Date: 02 Jan 2007
  • Binding: Digital (delivered electronically)
  • No of Pages: 224


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