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Home > Business and Economics > Business and Management > Business communication and presentation > How to Write a Business Plan
How to Write a Business Plan

How to Write a Business Plan


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About the Book

Step-by-step advice on preparing a business plan You need a sound business plan to start a business or raise money to expand an existing one. For over 30 years, How to Write a Business Plan has helped fledgling entrepreneurs--from small service businesses and retailers to large manufacturing firms--write winning plans and get needed financing. This bestselling book contains clear step-by-step instructions and forms to put together a convincing business plan with realistic financial projections, effective marketing strategies, and overall business goals. You'll learn how to: figure out if your business idea will make money determine and forecast cash flow create profit and loss forecasts prepare marketing and personnel plans find potential sources of financing, and present your well-organized plan to lenders and other backers. The 13th edition is updated to reflect best practices for raising money (from SBA loans to equity crowdfunding).

About the Author :
Mike McKeever has a B.A. in Economics from Whittier College, a Masterâ (TM)s in Economics from the London (England) School of Economics and has done post-graduate work in financial analysis at the USC Business School. Mike has taught classes at numerous community colleges in entrepreneurship and small business management. He has published articles on entrepreneurship for Dow Jones publications, the Sloan Publications Business Journal and numerous newspapers and periodicals. Mike runs a company, Business Plan Workshop, in which his business plan book features prominently

Review :
"Here's an easy-to-follow book that takes the reader step-by-step to get to a successful business start-up." San Francisco Examiner "An essential book to help entrepreneurs" Dallas Morning News "McKeever presents readers with a comprehensive guide to creating a business plan for existing or potential businesses, including the preparation of financial statements. He covers why writing a business plan is right for some businesses and may not be right for others, the self-evaluation and monetary fitness necessary to successfully start a business, choosing the right type of business, potential sources of funding to begin or expand a business, selling a business plan to investors, and a wide variety of other related subjects. The author is a successful entrepreneur and business broker residing in the United States." Eithne O'Leyne, Editor, ProtoView


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Product Details
  • ISBN-13: 9781413323191
  • Publisher: NOLO
  • Publisher Imprint: NOLO
  • Height: 226 mm
  • No of Pages: 344
  • Spine Width: 20 mm
  • Width: 175 mm
  • ISBN-10: 1413323197
  • Publisher Date: 30 Nov 2016
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 544 gr


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