Managing Media Work

Managing Media Work provides a comprehensive, cross-national overview of the theory and practice of working in the media in the digital age. Focusing on three key areas—new media work, media professions, and media management—this text prepares students to effectively manage their own media careers and to manage human capital in creative companies. Written by leading international scholars, the book addresses the increasingly global, networked, and unpredictable nature of the media industry as well as the growing complexities of media work.

Table of Contents:
Preface Managing Media Work - Mark Deuze SECTION I: MANAGEMENT AND THE CREATIVE INDUSTRIES Media Management Theory and Practice - Bozena Mierzejewska The Management of the Creative Industries: from Content to Context - Chris Bilton Managing Strategy and Maximizing Innovation in Media Organizations - Lucy Küng SECTION II: MEDIA WORK, POLICY AND ECONOMICS New Media Policies - Terry Flew Global Deregulation and Media Corporations - Philip Napoli The International Division of Cultural Labor - Toby Miller SECTION III: MEDIA PROFESSIONS Journalism in a Network - Jane Singer Atypical Newswork, Atypical Media Management - Mark Deuze and Leopoldina Fortunati On the Wisdom of Ignorance: Knowledge and the Management of Contemporary News Organizations - Pablo Boczkowski Understanding Multinational Media Management - Tim Marjoribanks The Organization of Film and Television Production - Keith Randle Producing Filmed Entertainment - Alisa Perren New Firms in the Screen-based Media Industry: Startups, Self-employment, and Standing Reserve - Charles Davis Connecting the Dots: Structure, Strategy and Subjectivity in Entertainment Media - Susan Christopherson Advertising: Structure, Agency or Agencement? - Liz McFall From Full-Service Agency to 3-D Marketing Consultants: ‘Creativity’ and Organizational Change in Advertising - Sean Nixon Advertising Management and Professional Identity in the Digital Age - Chris Hackley and Amy Rungpaka Tiwsakul Managing Global Public Relations in the New Media Environment - Marina Vujnovic and Dean Kruckeberg The Culture of Gamework - Aphra Kerr Same as the Old Boss? Changes, Continuities, and Careers in the Digital Music Era - Eric Harvey "Life is a pitch": Managing the Self in New Media Work - Rosalind Gill SECTION IV: FUTURE PERSPECTIVES Managing Media Companies through the Digital Transition - Annet Aris Notes on Organized Networks: Urgent Aphorisms for the Connected Multitides - Geert Lovink and Ned Rossiter

About the Author :
Mark Deuze is Professor of Media Studies at the University of Amsterdam’s (UvA) Faculty of Humanities. From 2004 to 2013 he worked at Indiana University’s Department of Telecommunications in Bloomington, United States. Publications of his work include over ninety papers in academic journals and books, including most recently “Making Media” (January 2019; co-edited with Mirjam Prenger, published by Amsterdam University Press), and “Beyond Journalism” (December 2019; co-authored with Tamara Witschge, published by Polity Press). Deuze’s work has been translated in Chinese, Czech, German, Portuguese, Greek, and Hungarian. He holds a honorary appointment as a Visiting Professor at the University of Technology Sydney (2019-2020), has received a Donald W. Reynolds Fellowship from the Missouri School of Journalism (2015), a visiting Research Fellowship at the Center for International Communications Research of Leeds University (2007), and a Fulbright Fellowship at the University of Southern California in Los Angeles (2003). Weblog: deuze.blogspot.com. E-mail: mdeuze@uva.nl. He is also the bass player and singer of Skinflower.

Review :
“For years, media scholars have all but ignored those who manage and work in the cultural industries. This collection takes a major step toward overcoming this shortcoming by bringing together an impressive and diverse group of international scholars to expand what we know about the creative industries. Deuze has done us a great service by putting together this touchstone volume.” "Managing Media Work is a bold and original volume that shows how talent, passion, and personality play out in the media business, shaping not only individual careers but also the fate of entire corporations. With authors from business schools, communications, and cultural studies, it will appeal to anyone hoping to enter the creative industries, and to everyone who studies them." "This rich, varied, informative and bang-up-to-date collection will be a terrific resource for students, teachers and researchers. The editor has done a great job in bringing together a set of leading figures who wouldn′t normally be found in the same pages."