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Home > Health, Relationships and Personal development > Self-help, personal development and practical advice > Popular psychology > Made to Stick: Why some ideas take hold and others come unstuck
Made to Stick: Why some ideas take hold and others come unstuck

Made to Stick: Why some ideas take hold and others come unstuck


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About the Book

A NEW YORK TIMES AND INTERNATIONAL BESTSELLER

'This book is a gift to anyone who needs to get a message across and make it stick.' New Statesman

'Smart, lively . . . such fun to read.' Guardian
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Mark Twain once observed, 'A lie can get halfway around the world before the truth can even get its boots on.' His observation rings true: urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas - entrepreneurs, teachers, politicians, and journalists - struggle to make them 'stick'.

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain how to make ideas stickier, such as applying the Velcro Theory of Memory, using the human scale principle and creating curiosity gaps. Along the way, they reveal that sticky messages of all kinds - from the infamous 'kidney theft ring' hoax, to a coach's lessons on sportsmanship, to a vision for a new product at Sony - draw their power from the same six traits.

Made to Stick reveals the vital principles behind winning ideas - and tells us how we can apply these rules to making our own messages stick. It will transform the way you communicate.
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'An entertaining, practical guide to communication.' Financial Times

'
This is great for anyone planning a speech or trying to get their message across at work.' Psychologies

'The Heaths push beyond what sounds like it should work and explain why it actually does.' Time Magazine

'Anyone interested in influencing others . . . can learn from this book.' Washington Post



About the Author :
Chip Heath is a Professor of Organizational Behavior in the Graduate School of Business at Stanford University. His research examines why certain ideas - ranging from urban legends to folk medical cures, from Chicken Soup for the Soul stories to business strategy myths - survive and prosper in the social marketplace of ideas. His research has appeared in a variety of academic journals, and popular accounts of his research have appeared in Scientific American, the Financial Times, the Washington Post, BusinessWeek, Psychology Today, and Vanity Fair. He lives in Los Gatos, California. Dan Heath is a consultant at Duke Corporate Education, one of the world's top providers of executive education. Prior to joining Duke, he was a researcher at Harvard Business School, writing 10 cases on entrepreneurship that are used in business school programmes. Heath is also the co-founder of Thinkwell, a publishing company dedicated to creating high-quality, multimedia university textbooks. Dan has an MBA from Harvard Business School. He lives in Raleigh, North Carolina.

Review :
An entertaining, practical guide to communication. Smart, lively . . . such fun to read . . . Inspiring. Their analysis is peppered with memorable stories, images and facts . . . This book is a gift to anyone who needs to get a message across and make it stick. This is great for anyone planning a speech or trying to get their message across at work. Anyone interested in influencing others . . . can learn from this book. The Heaths push beyond what sounds like it should work and explain why it actually does.


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Product Details
  • ISBN-13: 9781407008240
  • Publisher: Cornerstone
  • Publisher Imprint: Cornerstone Digital
  • Language: English
  • ISBN-10: 1407008242
  • Publisher Date: 04 Sep 2008
  • Binding: Digital (delivered electronically)
  • Sub Title: Why some ideas take hold and others come unstuck


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