Buy Management and Creativity by Chris Bilton at Bookstore UAE
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Home > Business and Economics > Business and Management > Management and management techniques > Management and Creativity: From Creative Industries to Creative Management
Management and Creativity: From Creative Industries to Creative Management

Management and Creativity: From Creative Industries to Creative Management


     0     
5
4
3
2
1



International Edition


X
About the Book

This book explores the relationship between the management of creativity and creative approaches to management. Challenges the stereotypical opposition between ‘creatives’ and ‘suits’. Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden. Draws on the practical experience of individuals working in the creative industries. Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.

Table of Contents:
Foreword. Acknowledgements. Introduction: Creativity and the Creative Industries. 1. Defining Creativity. A Tale of Two Corridors. What Is Creativity?. What Creativity Is Not. Case Study: A Vision in a Dream?. Mapping the Great Divide: From Education to the Workplace. The Mythology of Genius. Case Study: The Genius and the Water-carrier. False Profits: The Creative Industries. 2. From Individuals to Processes: Creative Teams and Innovation. From Individuals to Teams. Innovation and Teams. Beyond Specialization: Creative Work in the Creative Industries. Playing Many Parts: Creative Roles in the Creative Industries. Case Study: Repositioning Creativity in Advertising. Growing the Creative Team: Familiarization or Specialization?. Managing the Creative Team. Creative Tension and the Need for Trust. Creative Teams Need Uncreative People. 3. Creative Systems: Implications for Management and Policy in the Creative Industries. The Cultural Geography of the Creative Industries. The Strength of Weak Ties. Case Study: Theatre as a Creative System. Implications for Management. Managing Creative Systems by ‘Brokering’ Knowledge. Implications for Policy. Systems and Sustainability. 4. Managing Creative Work through Release and Control: The Myth of the Self-motivated Creative Worker. The World Turned Upside Down. Case Study: Changing Management Styles at the BBC. Whistle While You Work: Changing Theories of Employee Motivation. Out of Control: The Myth of the Self-motivated Creative Worker. The Isolation of Creative Work. Bounded Creativity: Creativity through Control and Constraint. Case Study: Musician for Hire -- Boundaries for Musical Composition. False Freedom: The New Management Style in Practice. Case Study: Management in the Movies -- Wise Children and Men in Suits. Beginnings and Endings. The Rules of the Game. 5. Seeing the Pattern: Strategy, Leadership and Adhocracy. The Strategy Wars: Orientation versus Animation. Strategy and Creativity. Strategy in an Open System. Case Study: Emergent Patterns in Film Marketing. Strategy as Continuity in Change. Case Study: Are You Paying Attention? Jazz, Improvisation and Creative Listening in Strategy Formation. Strategy and Posthocracy: Being Decisive. Strategy as Process. 6. Business Development and Organizational Change. What Is Organizational Change?. The Change Cycle. Incremental Change. Case Study: Creativity and Change at Marks and Spencer. The Aesthetics of Organizational Change: Organizational Integrity. Aligning Individual and Collective Change. Evolutionary Change. Creativity and Change. 7. From Creative Marketing to Creative Consumption. Symbolic Goods. Postmodern Marketing. Case Study: Arts Marketing -- From Products to Experiences. From Segments to Sub-cultures: Bringing the Audience Back in. The New Value Chain. Case Study: In Search of Oldton. Towards the Social Product. Letting Go. The Aesthetics of Marketing. 8. The Politics of Creativity. Promoting the Creative Economy. Case Study: Creative New Zealand -- The Branding of Creativity. From ‘Cultural’ to ‘Creative’ Industries. Creative Industries and Cultural Policy: Assumptions and Models. The Politics of Management. Creativity Is Difficult. Bibliography. Index.

About the Author :
Dr Chris Bilton is Lecturer in the Centre for Cultural Policy Studies and Director of the MA in Creative and Media Enterprises at the University of Warwick. Previously, he has worked as a performer, writer, community arts worker and arts development officer.

Review :
"This important book demonstrates exactly why a full understanding of creativity really matters – not only in the context of developing more vibrant and personally satisfying areas of economic activity, but even more importantly, in its ability to help us develop a better understanding of the value of creative individuals in the 21st century" from the foreword by Lord Puttnam "This is an exceptional book in three respects. Firstly, it is a book about management that truly appreciates the creative process. Secondly, it is a book about creativity that understands and seeks to engage with practical business realities. And, finally, Management and Creativity actually proves its own thesis: that the best thinking occurs when the worlds of “creativity” and “business” intersect." Stephen Cummings, Victoria University of Wellington "The book will appeal to a broad audience of creatives, policy-markers and students looking for an alterantice, sounder framework for understanding how to nurture creativity in the workplace." Management Today


Best Sellers


Product Details
  • ISBN-13: 9781405119955
  • Publisher: John Wiley and Sons Ltd
  • Publisher Imprint: Wiley-Blackwell
  • Height: 250 mm
  • No of Pages: 216
  • Returnable: N
  • Sub Title: From Creative Industries to Creative Management
  • Width: 100 mm
  • ISBN-10: 1405119950
  • Publisher Date: 21 Aug 2006
  • Binding: Hardback
  • Language: English
  • Returnable: N
  • Spine Width: 15 mm
  • Weight: 643 gr


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Management and Creativity: From Creative Industries to Creative Management
John Wiley and Sons Ltd -
Management and Creativity: From Creative Industries to Creative Management
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Management and Creativity: From Creative Industries to Creative Management

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept


    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!