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Home > Society and Social Sciences > Politics and government > International relations > Mission Al-Jazeera: Build a Bridge, Seek the Truth, Change the World
Mission Al-Jazeera: Build a Bridge, Seek the Truth, Change the World

Mission Al-Jazeera: Build a Bridge, Seek the Truth, Change the World


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About the Book

Blending his riveting personal story with innovative ideas about how to win the war on terror, former marine turned Al-Jazeera reporter Josh Rushing addresses all the issues he was not allowed to talk about when he was in uniform. If the West are to win the war on terror, Rushing explains, governments have to interact with the media at home and abroad in order to control the way they are perceived. By refusing to appear on Al-Jazeera, Western leaders allow people who disagree with the current administration to represent the West to the Arab world in a skewed, negative way. By taking readers inside Al Jazeera, Rushing offers a unique behind-the-scenes look at the controversial news channel and shows how the West can harness it to its advantage, relay a positive message to the Arab public, and hear what it has to say in return.

Table of Contents:
Introduction: Rushing's Story The Evolution of Western Media's Vision of the Middle East Free Media In the Middle East? The Western Media Reports the War on Terror Reporting the War to the Arab Street Perceptions of War Communicating Effectively In The War Of Ideas Winning The War on Terror with the Help of Al-Jazeera

About the Author :
JOSH RUSHING is a correspondent for Al-Jazeera International and a military analyst. He was a US Marine Corps media liaison for fourteen years.

Review :
'A captivating and unique insider's account ...this is a strong wake up call to the West that not only exposes the conditions that have lead to our deteriorating relations with the Arab world but provides a brave way forward. It's time to listen to Josh Rushing.' - Michael Wolff, Columnist, Vanity Fair 'Civilization's struggle with terrorists is not primarily a struggle of bombs, bullets and bayonets but a struggle of ideas. Al Jazeera English is one of the most effective ways to expose and examine these ideas. If you want to know why and how, read this book.' - Lawrence Wilkerson, Chief of Staff to U.S. Secretary of State Colin Powell, 2002-2005 'A bracingly candid account of his [Rushing's] growing disillusionment with the war on terror.' - New York Observer 'Of the many accounts about those who have shifted gears, switched uniforms or crossed the divide between one camp and the other, few have been as intriguing or captivating as that of a young Marine Captain-turned-Al-Jazeera journalist - Josh Rushing...What makes Rushing's story unique though is the manner in which a military spokesperson, through happenstance or design, found himself at the cusp of an historical juncture and an epic battle of information which thrust him into the spotlight. His recent book, Mission Al-Jazeera, chronicles this experience...'. Adel Iskandar, Center for Contemporary Arab Studies (CCAS), Georgetown University, Washington, DC, in The Ambassadors Online Journal '[Rushing's] modest proposal is worth hearing.' - Cameron Scott, Mother Jones 'Of the many accounts about those who have shifted gears, switched uniforms or crossed the divide between one camp and the other, few have been as intriguing or captivating as that of a young Marine Captain-turned-Al-Jazeera journalist - Josh Rushing.' - The Ambassadors 'This is the careful and intelligent story of an average military man who had the simple ability to stand back from what was going on around him and assess it with honesty and integrity.' - Sydney Morning Herald 'Rushing argues that what matters is for news consumers to arise from 'fearful passivity.' Only wide listening and reading, he writes, can grant independence of mind.' - Mary H. Meier, The Boston Globe 'Mission Al Jazeera is a must for anyone wishing to understand why America lost the support of the local population in Iraq after defeating and removing the dictatorial regime of Saddam Hussein.' - John Szemerey, The Journal (Magazine of the Chartered Institute of Journalists)


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Product Details
  • ISBN-13: 9781403979056
  • Publisher: St Martin's Press
  • Publisher Imprint: St Martin's Press
  • Height: 244 mm
  • Returnable: N
  • Sub Title: Build a Bridge, Seek the Truth, Change the World
  • Width: 163 mm
  • ISBN-10: 1403979057
  • Publisher Date: 12 Jun 2007
  • Binding: Hardback
  • Language: English
  • Spine Width: 21 mm
  • Weight: 465 gr


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Mission Al-Jazeera: Build a Bridge, Seek the Truth, Change the World
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