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Home > Business and Economics > Business and Management > Sales and marketing > Market research > Marketing Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green(14 International Series in Quantitative Marketing)
Marketing Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green(14 International Series in Quantitative Marketing)

Marketing Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green(14 International Series in Quantitative Marketing)


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About the Book

Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks. 'This is an excellent book. Corlett explores both foundational issues pertaining to free will, moral responsibility, retribution, and mercy and also the more "applied" issues relating to punishment. His scope is extraordinarily wide, and the combination of theoretical and applied analysis is distinctive and admirable. He is a pioneer in work on collective responsibility - an important and often neglected aspect of the analysis of moral responsibility. Anyone interested in the interconnected issues of moral responsibility and punishment should read this book!' John Martin Fischer, Professor of Philosophy, University of California, Riverside, author of "Responsibility and Control" and "The Metaphysics of Free Will"

Table of Contents:
Paul Green and a Brief History of Marketing Research.- 1. When BDT in Marketing Meant Bayesian Decision Theory: The Influence of Paul Green’s Research.- 2. Applications of Multivariate Latent Variable Models in Marketing.- 3. Multidimensional Scaling and Clustering in Marketing: Paul Green’s Role.- 4. Market Research and the Rise of the Web: The Challenge.- 5. Thirty Years of Conjoint Analysis: Reflections and Prospects.- 6. Conjoint Analysis, Related Modeling, and Applications.- 7. Buyer Choice Simulators, Optimizers, and Dynamic Models.- 8. A 20+ Years’ Retrospective on Choice Experiments.- 9. Evolving Conjoint Analysis:From Rational Features/Benefits to an Off-the-Shelf Marketing Database.- 10. The Vagaries of Becoming (and Remaining) a Marketing Research Methodologist.- 11. The Journal of Marketing Research: Its Initiation, Growth, and Knowledge Dissemination.- 12. Personal Reflections and Tributes from the May 2002 Conference Celebrating Paul Green’s Career.- 13. Continuing the Aldersonian Tradition.- 14. Reflections and Conclusions: The Link Between Advances in Marketing Research and Practice.- Appendix: Paul E. Green’s Curriculum Vita.


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Product Details
  • ISBN-13: 9781402075964
  • Publisher: Kluwer Academic Publishers
  • Publisher Imprint: Kluwer Academic Publishers
  • Height: 235 mm
  • No of Pages: 346
  • Returnable: N
  • Sub Title: A Tribute to Paul E. Green
  • ISBN-10: 1402075960
  • Publisher Date: 31 Dec 2003
  • Binding: Hardback
  • Language: English
  • Returnable: N
  • Series Title: 14 International Series in Quantitative Marketing
  • Width: 155 mm


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Marketing Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green(14 International Series in Quantitative Marketing)
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Marketing Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green(14 International Series in Quantitative Marketing)
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