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Home > Business and Economics Books > Business and Management > Entrepreneurship / Start-ups > Move the Needle: Yarns from an Unlikely Entrepreneur
Move the Needle: Yarns from an Unlikely Entrepreneur

Move the Needle: Yarns from an Unlikely Entrepreneur


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About the Book

Harness the "power of can't" to make your big, impossible dreams a reality with help from a creative entrepreneur who's turned her quirky passion into a global force. Shelley Brander was no stranger to the word "can't." You can't be an athlete, you have asthma. You can't be a successful copywriter, you're a girl. Your son has autism, he can't be cured. You can't make a living with yarn. But she proved all her detractors wrong when she opened Loops, a local yarn store in Tulsa, Oklahoma, in 1994. Since then, Loops has thrived, expanding from a single storefront to a global creative brand with a passionate and active membership community of knitters, crocheters, and makers of all ages. This book is about harnessing "the power of can't" to pursue your life's passions-both personal and professional-no matter how weird or impossible they may seem. We're still living in a time where the entrepreneurial creative is too often told, "You can't make a business out of that," but in this book you will learn how to turn your can'ts into cans and- Make your creative side hustle your main gig Celebrate creativity and experimentation Accept failure as a part of the process Have hope against the odds Surround yourself with supportive people Cut ties with those who weigh you down Believe in you and your weird, impossible dream!

About the Author :
After a successful career as a copywriter and broadcast producer, creating campaigns for brands like AT&T and Hard Rock, Shelley Brander followed her passion and started an improbable "side hustle"-she opened a local yarn store. She and her team of Loops Troops have since grown Loops into a global brand that's on the forefront of the modern maker movement, and includes LoopsClub, LoopsMembers.com and Knit Stars, a global, online learning adventure. She's on a mission to Knit the World Together.


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Product Details
  • ISBN-13: 9781401963002
  • Publisher: Hay House Inc
  • Publisher Imprint: Hay House Inc
  • Height: 213 mm
  • Spine Width: 20 mm
  • Weight: 310 gr
  • ISBN-10: 1401963005
  • Publisher Date: 19 Jan 2021
  • Binding: Paperback
  • No of Pages: 272
  • Sub Title: Yarns from an Unlikely Entrepreneur
  • Width: 141 mm


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