Upscaling Downtown: From Bowery Saloons to Cocktail Bars in New York City

Once known for slum-like conditions in its immigrant and working-class neighborhoods, New York City's downtown now features luxury housing, chic boutiques and hotels, and, most notably, a vibrant nightlife culture. While a burgeoning bar scene can be viewed as a positive sign of urban transformation, tensions lurk beneath, reflecting the social conflicts within postindustrial cities. Upscaling Downtown examines the perspectives and actions of disparate social groups who have been affected by or played a role in the nightlife of the Lower East Side, East Village, and Bowery. Using the social world of bars as windows into understanding urban development, Richard Ocejo argues that the gentrifying neighborhoods of postindustrial cities are increasingly influenced by upscale commercial projects, causing significant conflicts for the people involved. Ocejo explores what community institutions, such as neighborhood bars, gain or lose amid gentrification. He considers why residents continue unsuccessfully to protest the arrival of new bars, how new bar owners produce a nightlife culture that attracts visitors rather than locals, and how government actors, including elected officials and the police, regulate and encourage nightlife culture. By focusing on commercial newcomers and the residents who protest local changes, Ocejo illustrates the contested and dynamic process of neighborhood growth.Delving into the social ecosystem of one emblematic section of Manhattan, Upscaling Downtown sheds fresh light on the tensions and consequences of urban progress.

About the Author :
OcejoRichard E.: Richard E. Ocejo is assistant professor of sociology at John Jay College of Criminal Justice, CUNY. He is the editor of Ethnography and the City: Readings on Doing Urban Fieldwork.

Review :
"Using bars as a barometer for gentrification, Ocejo explores the dynamics of change on New York City's Bowery, once a working-class neighborhood best known for its cheap hotels and skid-row denizens. . . . The lens on gentrification is unique, and the study contributes to a thriving body of work that explores the conflicts that emerge in formerly downtrodden neighborhoods when luxury housing, restaurants catering to a well-to-do crowd, and evolving concepts of quality of life displace long-term residents. . . . The strongly grounded analysis is enlivened by many interviews and casual conversations, illustrative of the hours of research and observation that informed the narrative and attest to the author's commitment to the project."-- "Choice" "Beautifully written. . . . Empirically thick and theoretically stimulating analysis, a welcome contribution, useful for students, scholars, and a broader audience, that helps to address the role and relevance that commercial transformations have in the processes of urban change."---Magda Bolzoni, Sociologica "Ocejo is meticulous in the breadth and depth of his ethnographic data. By providing historical context, in-depth interviews, and lively ethnographic vignettes that weave together throughout the book, he provides us with both a diachronic and a synchronic overview of the urban nightlife within these three neighborhoods. . . . Upscaling Downtown does what great urban ethnography does: it richly details the specificities and uniqueness of particular places, while simultaneously provoking us to consider larger social processes, in this case the forging of local community and identity amid the changing social-cultural-economic consequences of gentrification."---Black Hawk Hancock, Social Forces "Through this snapshot of several years in Bowery, Ocejo reveals much about meaning, power, and a specific kind of neighborhood change, happening (or happening soon) in an upscaling community near us all."---Zandria F. Robinson, City & Community