The leadership landscape is changing. Or more importantly, the leadership landscape has changed for good.
Traditional, hierarchical and rigid methods no longer resonate in a world which prioritizes empathy, flexibility and authenticity. If you feel disconnected from outdated leadership advice, this book will help you reframe what it means to lead today.
Forget Normal - I Want Magic! is a bold and practical guide to modern leadership. Claire Brumby introduces a powerful framework built around mindset, awakening, gumption insight and charisma. Through real-world strategies, exercises, and journaling prompts, she empowers you to trust yourself, make confident decisions, and lead with clarity and purpose.
Ideal for women in business, professionals moving roles, or anyone seeking a more intuitive, human approach to leadership, this book shows how to lead with courage, resilience and your own values. It is a fresh, unapologetic take on leadership and personal growth for the modern world.
Table of Contents:
- Chapter - 01: Mindset: The Foundation of Transformation;
- Chapter - 02: Awakening: Reconnecting with Your Authentic Self;
- Chapter - 03: Gumption: Building Courage and Resilience;
- Chapter - 04: Intuition: Trusting Your Inner Wisdom;
- Chapter - 05: Charisma: Owning Your Energy and Influence;
- Chapter - 06: Integrating MAGIC;
- Chapter - 07: Conclusion: Reclaiming it;
About the Author :
Claire Brumby is a Dragons' Den alumna, entrepreneur, motivational speaker and accredited leadership coach and trainer, known for her expertise in resilience, self-leadership and intuitive decision-making. Co-founder of award-winning brand, Scrubbys Crisps, she combines entrepreneurial experience with high-performance coaching to empower individuals and organizations.
Claire speaks for leading companies including Bupa, L'Oréal, Amazon and Kellogg's, inspiring audiences to lead with courage, clarity and emotional intelligence. Her work focuses on mindset, empowerment and transformational leadership. She is based in Lincolnshire, UK.
Review :
"Claire Brumby's book is for anyone wanting that bit of magic back in their lives and who is fed up of settling for less. Her framework combines mindset and action, helping you to develop self-trust and to make lasting changes. She expertly blends evidence-based approaches with her own practical experience, making this book not just a good read but a practical companion to change. If you're looking for some sparkle and to get yourself into gear, get your copy."
"This isn't a "fix yourself" book and thank goodness for that. It's a call back to yourself to remind you who you really are. Claire Brumby writes with clarity, courage and deep respect for readers. She doesn't shout, posture or try to impress. She meets you where you are, names what so many of us feel but rarely dare to say out loud and gently
nudges us back into our own power. If you're tired of leadership being loud, patriarchal, performative or disconnected, this book will feel like a breath of fresh air. It's intuitive, practical and, most importantly, deeply human
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"Much of what we are taught about leadership no longer works in practice. The world has changed, and so must we. This is where Forget Normal - I Want Magic comes in. It encourages us to stop defaulting to what's expected and take responsibility for the choices we make and the way they show up. Clear, practical and grounded in real thinking and lived experience, it supports readers to step into their personal power and move forward with intention. This is more than a book - it's a call to think and lead differently."
"Claire Brumby's book gave me something I didn't know I needed: permission to change the things I can. It meets you where you are - exhausted, stretched thin, questioning everything, and helps you find your way forward with clarity and compassion"
