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Home > Business and Economics > Business and Management > Business strategy > Data Strategy: How to Use Data and Artificial Intelligence to Transform Your Business
Data Strategy: How to Use Data and Artificial Intelligence to Transform Your Business

Data Strategy: How to Use Data and Artificial Intelligence to Transform Your Business


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About the Book

Is your business equipped with a data strategy that drives real impact? Data Strategy is an essential guide for business leaders who want to use data to build a competitive, future-ready organization. Written by bestselling author and futurist Bernard Marr, this book shows how to design and implement a practical strategy to collect, manage and use data for measurable business performance. Now on its third edition, this fully updated book reflects the latest developments in AI, synthetic data, quantum computing, regulation and cybersecurity, giving leaders the context and tools to act decisively in a rapidly evolving data economy. You'll learn how to: - Understand how data creates value across operations and decisions - Collaborate with data teams to build a business-led strategy - Integrate AI, automation and analytics into enterprise capability - Navigate ethics, governance and regulatory complexity - Prepare for the future with insight on emerging technologies With clear models and actionable insight, Data Strategy helps senior leaders unlock growth, drive value and lead with confidence in a data-driven world. Themes include: data strategy, AI integration, business transformation, data governance, digital leadership, emerging technologies

Table of Contents:

    • Chapter - 01: Introduction - Why every business is now a data business;
    • Chapter - 02: Use cases for data;
    • Chapter - 03: Using data to improve your decision making;
    • Chapter - 04: Using data to understand your customers;
    • Chapter - 05: Using data to create more intelligent services;
    • Chapter - 06: Using data to make more intelligent products;
    • Chapter - 07: Using data to improve your business operations;
    • Chapter - 08: Increasing the value of your organisation through data and AI;
    • Chapter - 09: Defining your data use cases;
    • Chapter - 10: Sourcing and collecting data;
    • Chapter - 11: Ethics, data governance, trust and cybersecurity;
    • Chapter - 12: Turning data into insights;
    • Chapter - 13: Creating a technology and data infrastructure;
    • Chapter - 14: Building data competencies in your organization;
    • Chapter - 15: Executing and revisiting your data strategy;
    • Chapter - 16: Looking ahead


About the Author :
Bernard Marr is one of the world's leading voices in business and technology. A futurist and strategic performance consultant, he has worked with many of the world's best-known organizations and writes a regular column for Forbes. Marr is also a major influencer with a combined following of 4 million people across his social media channels and was ranked by LinkedIn as one of the top 5 business influencers in the world. He is the author of AI Strategy, The Intelligence Revolution, Data Strategy and Data-Driven HR, all published by Kogan Page. He is based in Milton Keynes, UK.

Review :
"The future belongs to those who treat data as a strategic asset. Bernard Marr shows us how. Essential reading." "Everyone is excited about AI these days, but it takes a wise observer like Bernard Marr to describe how data is driving AI. If you want to succeed with AI, this book will reveal the data strategy that will make that possible." "A comprehensive and accessible exploration of data strategy, spanning everything from practical use cases to the ethical and sustainable use of AI. Bernard Marr shows how to unlock value from data while staying ahead of what's next." "Data is everything in the modern organization: the fuel for intelligent understanding, actionable insights, and effective decision-making. This third edition of Bernard Marr's incredibly useful and comprehensive book on data strategy is expanded to include AI and its applications in the data value proposition." "In a world shaped by rapid advances in genAI, soaring computing power, and the convergence of breakthrough technologies, one foundational element remains at the core: data. Bernard Marr offers a clear and comprehensive guide to data strategy, helping organizations unlock value and elevate their data practices. A must-read for any company serious about competing in the digital age."


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Product Details
  • ISBN-13: 9781398619609
  • Publisher: Kogan Page Ltd
  • Publisher Imprint: Kogan Page Ltd
  • Edition: Revised edition
  • Sub Title: How to Use Data and Artificial Intelligence to Transform Your Business
  • ISBN-10: 1398619604
  • Publisher Date: 03 Sep 2025
  • Binding: Digital (delivered electronically)
  • Language: English


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