Reality Check
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Home > Business and Economics > Business and Management > Business innovation > Reality Check: How VR and AR Can Supercharge Your Business
Reality Check: How VR and AR Can Supercharge Your Business

Reality Check: How VR and AR Can Supercharge Your Business


     0     
5
4
3
2
1



International Edition


X
About the Book

Immersive technologies have the power to radically transform your business. Discover how you can step into the future and gain competitive advantage with Reality Check. Virtual and augmented reality has existed for years, yet most of us rarely use them beyond gaming and tech demos. This book separates hype from reality to uncover how these groundbreaking technologies are transforming our world, offering huge business opportunities across all sectors. Reality Check features fascinating real-life examples and interviews with industry leaders which dispel common misconceptions, explore the future of technology and uncover how VR and XR can be integrated into your business, improving efficiency, impact and productivity.

Table of Contents:
Chapter - 01: Loading…; Chapter - 02: Why XR means business; Chapter - 03: Learning and development; Chapter - 04: XR and operations; Chapter - 05: Sales and marketing; Chapter - 06: The five stages of XR implementation; Chapter - 07: Discovery challenges; Chapter - 08: Design and develop opportunities; Chapter - 09: Creating quality XR content; Chapter - 10: XR myths and misconceptions; Chapter - 11: Why now?: Chapter - 12: Conclusion; Chapter - 13: The machinery behind XR

About the Author :
Jeremy Dalton has delivered immersive technology solutions and insights for the Fortune 500, startups, NGOs, and government clients worldwide. He established PwC's first dedicated VR/AR team globally and served as an expert on the topic for the World Economic Forum. His work has featured in the Financial Times, the Economist and the BBC, and has been cited by industry leaders including Google and Microsoft. He is currently focused on the cutting-edge integration of XR with AI and other emerging technologies, exploring how this convergence can help deliver even greater business impact. He is based in London, UK

Review :
"It has been an enlightening experience watching Jeremy Dalton explore and explain the world of VR and AR to the rest of us for the past years. Experiences are also the core foundation of any value-adding XR delivery, and there is still so much more value for businesses to unlock with this technology. That is why this book is so important. In his book, Jeremy Dalton democratizes the understanding of both the problem and the possibilities with XR technology. This book is a must-read for businesses and practitioners who want to understand the past, present, and future of this field." "Jeremy Dalton's Reality Check is essential reading for anyone aiming to navigate the transformative potential of XR in business, especially in these uncertain times, and with so much noise out there. With clarity and depth, Jeremy dismantles myths, clarifies misconceptions, and provides insights. Anchored in reality, this book is for leaders ready to leverage immersive technologies within their businesses and creative work. As someone deeply involved in XR and strategic foresight, I appreciate how the book cuts through hype, making complex topics accessible and practical. With the hype of the metaverse in past years, and the hype of AI in current times, this is like fresh water, and as I like to say, 'Snap back to reality, here comes gravity.' A highly recommended guide to understanding the real-world impact of XR." "Reality Check, the first edition, was such an accessible, comprehensive, and informative read that I advised my clients and colleagues at the time to buy it! I also bought it for some prospective clients. These were decisionmakers who were on the fence about adopting immersive technologies for training, and they found the proof of efficacy they needed to convince them - in the book. Reading one or two of the excellently compiled case studies provided the exact metrics and validation needed to close the deal. The second edition of this book comes at another key moment in relation to technology adoption lifecycles. AI is the hot new topic - drawing funding and focus away from the proven value-add of immersive technologies across all verticals, from tourism to education, to healthcare, and training across industry. The new chapters on AI and XR presented in this publication are vital for decision-makers at this time. Throwing the baby out with the bathwater and thinking AI will replace the unique affordances provided by spatial mediums is, literally -short-sighted! As so eloquently outlined in this book, AI and XR are complementary bedfellows, where headsets of all descriptions will be used for the dissemination of powerful AI-driven applications. This book is not just a vital read for adopters, or those curious about the value-add of immersive technologies - it also serves as an important resource for those of us in the industry. From Jeremy's vast experience implementing immersive solutions at scale, he brings the wisdom outlined in the chapter on '5 phases of XR implementation'. This is a very useful framework to ensure the solutions we build have 'stickability' and move the roll-outs past the pilot stage. Reality Check, 2nd edition, is an essential read at this crucial stage in our industry. I recommend you buy copies for colleagues and clients if they need some convincing!" "When the first edition of Reality Check came out, VR/AR was still an emerging field. Since then, Jeremy has been on the front lines deploying these cutting-edge technologies within enterprises looking to unleash their potential. Four years on, and the technology has matured. This book now serves as a thorough resource for anyone looking to cut through the hype and understand how VR/AR can deliver true ROI to their business."


Best Sellers


Product Details
  • ISBN-13: 9781398618749
  • Publisher: Kogan Page Ltd
  • Publisher Imprint: Kogan Page Ltd
  • Edition: Revised edition
  • Language: English
  • Returnable: N
  • Spine Width: 19 mm
  • Weight: 478 gr
  • ISBN-10: 1398618748
  • Publisher Date: 03 Jun 2025
  • Binding: Paperback
  • Height: 234 mm
  • No of Pages: 280
  • Returnable: N
  • Sub Title: How VR and AR Can Supercharge Your Business
  • Width: 156 mm


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Reality Check: How VR and AR Can Supercharge Your Business
Kogan Page Ltd -
Reality Check: How VR and AR Can Supercharge Your Business
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Reality Check: How VR and AR Can Supercharge Your Business

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    Fresh on the Shelf


    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!