Transform your organization by making AI foundational — not just functional
Infinite: How Visionary Leaders Transform Today’s Businesses into AI-Forward Companies, written by two senior ServiceNow leaders, introduces the concept of the "Infinite Company"—a new class of organization built with artificial intelligence at its core. Rather than treating AI as an add-on, this book provides a strategic blueprint for seamlessly integrating human talent and AI to achieve greater innovation, productivity, and scale.
Infinite guides readers through the evolution from traditional digital transformation to AI-driven innovation. It challenges conventional business models, exploring how AI-native companies are disrupting legacy organizations and offering strategies for leaders to rethink how they work, measure success, and structure their teams. The book presents a framework for building infinitely adaptable organizations led by AI-native leaders.
Readers will also discover:
- How to shift from AI-enabled operations to building organizations with artificial intelligence embedded at the structural core
- Strategies for developing an AI-native leadership mindset that moves beyond traditional digital transformation approaches
- A framework for creating infinitely adaptable organizations that scale innovation, productivity, and competitive advantage simultaneously
- Insights into how AI-first companies are disrupting legacy business models and rewriting the rules of competition
- Practical guidance on rethinking success metrics, team structures, and workflows for an AI-driven operational environment
Infinite is written for business and technology leaders responsible for guiding their organizations through the shift to AI-driven operations. Whether leading enterprise transformation or building new AI-native ventures, this book delivers the strategic framework needed to compete against organizations already rewriting the rules of business.
Table of Contents:
Reinvent to Win ... Infinitely
Foreword by Bill McDermott vi
Introduction Infinite Companies 1
Chapter 1 Escaping the Iteration Trap 22
Chapter 2 Evolutionary Stages Toward Infinite 48
Chapter 3 How AI Is Reshaping the Future of Work 76
Chapter 4 Expanding Human–Agent Collaboration 98
Chapter 5 Culture Is the Code That Runs the Infinite Operating System 116
Chapter 6 The ROI Paradox: Why AI Demands a New Equation for Value 148
Chapter 7 The Role of a Chief Workflow Officer 166
Chapter 8 The Rise of AI Autonomy 204
Chapter 9 The Founders Table: Conversations to Spur Action 232
Chapter 10 Filling In Your Infinite Canvas: Designing a Future of Human Dignity and Exponential Innovation 256
References 279
Index 293
About the Author :
Brian Solis is head of global innovation at ServiceNow. He is also a 9x bestselling author, digital anthropologist, futurist, and one of the world's foremost authorities on corporate innovation, digital transformation, and AI business reinvention. Forbes heralded Brian as "one of the more creative and brilliant business minds of our time," while ReadWrite named him a Top Futurist Speaker and ZDNet called him "one of the 21st century business world's leading thinkers." Brian is followed by more than 800,000 people online around the world.
Dave Wright is a senior leader at ServiceNow focused on the intersection of artificial intelligence and enterprise strategy. Wright draws on extensive experience designing and deploying AI-driven workflows at scale, offering a practitioner's perspective on how organizations can embed intelligence into their structural core rather than layering it onto legacy systems.
