An incisive and original guide to executing business strategy in the real-world
In Adapt to Win: A Framework to Overcome Strategy Decay Using OKRS and Lean Portfolio Management, experienced technology and business executive Evan Campbell delivers a compelling discussion of the most endemic problems that plague leaders attempting to deploy and execute strategic initiatives within organizations. Campbell explains how to use OKRs – Objective and Key Results – to ensure your company’s portfolio investments work together with your employees’ actions to realize leadership’s preferred strategic outcomes.
The author provides a high-level explanation of important strategy processes and competencies, as well as an integrated set of principles and practices that ensure investments and capacity allocation decisions made quarterly will advance key strategic objectives. He also explores why OKRs are the perfect tool to align strategy with execution and how they perform this function.
Inside the book:
- A thorough treatment of a Lean-based approach to corporate enterprise portfolio management that uses OKRs to help accomplish strategic goals
- Original techniques you can apply immediately to maximize agility and adaptability
- Granular advice for specific use cases, including product portfolio management, innovation and innovation ecosystems portfolio management, and corporate IT portfolio management
Perfect for managers, executives, directors, and other business leaders, Adapt to Win is also a must-read for everyone tasked with translating corporate strategy into real-world action that effectively advances defined organizational goals. It’s the hands-on manual that strategy-focused leaders everywhere have been waiting for.
Table of Contents:
Acknowledgments xiii
About the Author xv
PART I Strategy 1
1 Corporate Strategy and the Strategy Realization Problem 3
2 Strategy Realization and Its Three Critical Subprocesses 13
PART II Objectives and Key Results 37
3 Using OKRs to Improve Strategy Deployment and Execution 39
4 OKRs in Context 55
PART III Portfolio Management 63
5 Introduction to Enterprise Portfolio Management 65
6 Critical Rules and Principles for Adaptive Portfolio Management 73
7 Key Principles and Practices for the Supply Side of Portfolio Management 87
8 Key Principles and Practices for the Demand Side of Portfolio Management 99
9 Key Principles and Practices for the Matching Function of Portfolio Management 135
PART IV Organizational Coherence and Organizational Fitness to Realize Your Strategy 151
10 Organizational Coherence 153
11 Organizational Fitness Through Capabilities and Competencies 171
12 Product Portfolio Management 181
13 Innovation Portfolio Management and Innovation Ecosystems 233
14 Corporate IT Portfolio Management 245
15 Lean and Agile Funding and Budgeting 261
Conclusion 273
Notes 277
Index 279
About the Author :
EVAN C. CAMPBELL is Principal Consultant at Adaptivity LLC and Founder of Chinook Ranch Consulting. As an executive he has contributed to multiple IPOs and acquisitions by public companies in CTO, VP of Product Development, and VP of Professional Services roles. His management consulting expertise spans strategy, OKRs, business agility, Lean product development, digital, and Agile transformation.
