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Home > Business and Economics > Industry and industrial studies > Media, entertainment, information and communication industries > Information technology industries > Transform!: The 14 Behaviors Driving Successful Digital Transformation in the Age of Gen AI
Transform!: The 14 Behaviors Driving Successful Digital Transformation in the Age of Gen AI

Transform!: The 14 Behaviors Driving Successful Digital Transformation in the Age of Gen AI


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About the Book

Learn what separates success from failure in technology-led transformation initiatives

Transform! explores the stark reality that only a small fraction of companies achieve their technology-led transformation objectives, with billions of dollars wasted each year. The book highlights the critical barriers to success, such as defining the right investment priorities and addressing workforce skills and attitudes. It also sheds light on the broader implications of this wastage, including the opportunity costs and the potential to fund global solutions like eradicating hunger.

Through compelling case studies and data-driven insights, Transform! delivers key insights on:

  • Pitfalls of technology-led change programmes, from faulty air traffic control systems causing massive disruptions to tragic incidents like the UK’s Post Office Horizon accounting system debacle
  • 14 core behaviours which have been proven over more than two decades of application to reduce the chances of failure and to significantly increase the likelihood of creating more successful outcomes
  • Steps to setting up and running technology programmes of any size, which are ultimately very human-intensive and creative

Transform! is an essential read for all business leaders and professionals looking for a reliable and practical guide to navigate the complexities of digital transformation.



Table of Contents:

Section I What’s the Problem Here? 1

Chapter 1 And Why Do I Care? 3

1.1 Time, Please 6

1.2 The Technical Debt Crises 10

1.3 How Big Is the Debt? 11

1.4 What Does This Mean for Me? 14

1.5 What’s in It for Me? 16

1.6 Not so SWIFT 21

1.7 Where Did It All Go Wrong? 23

1.8 Change 101 24

Chapter 2 Who Needs a Survival Guide? 27

2.1 US Inc. and UK PLC 30

2.2 Legacy Code, Legacy Thinking 31

Section II How Do We Solve It? 35

Chapter 3 The Importance of a Software- Centric Mindset 37

3.1 The Decline of the Big Three 38

Chapter 4 When It All Goes Wrong 45

4.1 When the Virtual Wheels Fell Off at Volkswagen 45

4.2 Sonos’s Sorry Tale 49

Chapter 5 The Common Pitfalls and How to Avoid Them 51

5.1 A Waterfall Approach to Improvement 51

5.2 Failing to Distinguish Between Hard Tasks and Complex Problems 54

5.3 Classifying the Problem Domain Correctly 55

5.4 Solving for the Wrong Problems 60

5.5 No Clarity Around the Definition of “Great” or How to Get There 61

5.6 The Vital Role of Testing 61

5.7 Lack of Psychological Safety 62

5.8 Pitfalls in Practice 63

Chapter 6 The 14 Behaviors Behind Successful TLT 75

Chapter 7 Real- World Effects: A Project Comparison 97

7.1 Paradise Lost: The Story of the Disastrous Post Office Horizon Project 98

7.2 “Big- Bang” ERP Transformation on a Global Scale 105

Section III What’s the Plan, Stan? 115

Chapter 8 Before You Start Your Transformation 117

8.1 Bringing All Four Pillars of Technology- Led Transformation Together 118

8.2 Do You Have a Change Mindset? 118

8.3 Sears: A Story of Failed Success 119

8.4 Tesla: A Story of Successful Failure 122

8.5 Are You Grooving in the Right Behaviors from the Outset? 126

Chapter 9 Have You Assessed the Risks? 129

9.1 Data Migration as a Risk 133

9.2 Lloyds Banking Group’s IT Failure 133

9.3 Some Practical Steps to Managing Project Risk More Effectively 134

9.4 Risk Management Tooling and Frameworks 134

Chapter 10 Cybersecurity and Data Integrity 139

10.1 Peak Loads and Capacity 140

Chapter 11 Setting Scope and Objectives 141

Chapter 12 Optimizing for Different Parameters to Address Changing Priorities 145

Chapter 13 Architecture in the Physical World 149

13.1 Leaning Tower of Pisa 149

13.2 St. Martin’s- in- the- Field 150

13.3 Managing the Madness 151

13.4 What Defines Modern Software Architecture? 153

Chapter 14 Program Governance and Project Contingency 157

14.1 A Case Study— Willis and KKR 157

Chapter 15 Agile Explained 163

15.1 The Agile Manifesto 165

15.2 You Say “Tomato” and I Say “Tomato” 166

15.3 What Is Agile Really About? 167

15.4 What Agile Is Not 169

15.5 The Importance of Domain Knowledge 170

15.6 Patterns and Anti- Patterns of Effective Agile Teams 171

15.7 Agile Team Roles, Ceremonies, and Practices 173

15.8 Goal- Gradient Effect 178

Chapter 16 Organizational and Team Structures 181

16.1 Information Flows and Conway’s Law 181

Chapter 17 Delivery Resourcing Strategy 185

17.1 Selecting the Team: The Insiders 185

17.2 Selecting the Team: The Third Parties 187

Chapter 18 Adopt a Proven Change Framework 189

18.1 From Nudge to Kotter 189

18.2 Maintaining Integrity of Leadership 191

Chapter 19 Getting Started and Keeping Going 193

19.1 Communicating Effectively About Progress 194

19.2 Maintaining Morale 194

19.3 Managing Risks 195

19.4 Responding to Problems 196

Chapter 20 Not- So- Minor Details 197

20.1 Early Adopters and Change Champions 197

20.2 Products, Not Projects 198

20.3 Non- Functional Requirements 199

20.4 Ensuring Third Parties Do Not Overstay Their Welcome 201

20.5 When Initiatives Do Happen, but They Don’t Scale 202

Chapter 21 What to Measure and What Not to Measure 205

Chapter 22 After the First Delivery 209

22.1 Celebrating the First Deployment 209

22.2 Planning for Phase 2 and Beyond 210

22.3 Measuring Benefit Capture 210

Section IV GenAI- Enabled Change and the Rise of the Machines 211

Chapter 23 This Could Take Forever 213

23.1 The Elephant in the Room 215

23.2 Running to Stand Still 216

23.3 Out with the Old, In with the New 217

Chapter 24 Enter the Machines 221

24.1 The Tipping Point 222

24.2 Likely GenAI Use- Cases for Information Technology Organizations 229

24.3 Use the Force, Luke 232

24.4 GenAI- Assisted Engineering: All Change, Please 235

24.5 No Silver Bullets 239

Appendix 241

Notes 245

Acknowledgments 253

About the Authors 259

Index 263



About the Author :

IAN MURRIN is a pioneering technology entrepreneur with over 30 years of success in building and scaling high-impact businesses. As the founder of Digiterre, he has led the company to become a multi-award-winning consultancy, trusted by many of the world’s leading finance, energy, and commodities trading firms to deliver complex software and data engineering solutions at speed and scale.

RAJESH JETHWA is a multi-award-winning Chief Technology Officer with over 20 years of success leading high-performing technology organizations. Recognized five times as one of the UK’s Top 100 CIOs, he is also an executive leadership coach and a dedicated mentor, known for developing talent and driving innovation at scale.

MIKE WRIGHT has served as CIO for some of the world’s most respected organizations, including most recently, McKinsey & Company. Renowned for driving technology innovation and large-scale transformation, he has built a career on successfully delivering complex initiatives at global scale while fostering technology-led innovation and business growth.


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Product Details
  • ISBN-13: 9781394374014
  • Publisher: John Wiley & Sons Inc
  • Publisher Imprint: John Wiley & Sons Inc
  • Height: 231 mm
  • No of Pages: 288
  • Returnable: N
  • Spine Width: 25 mm
  • Weight: 610 gr
  • ISBN-10: 1394374011
  • Publisher Date: 06 Nov 2025
  • Binding: Hardback
  • Language: English
  • Returnable: Y
  • Returnable: Y
  • Sub Title: The 14 Behaviors Driving Successful Digital Transformation in the Age of Gen AI
  • Width: 158 mm


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