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Home > Computing and Information Technology > Computer science > Artificial intelligence > Generation AI: Why Generation Alpha and the Age Of AI Will Change Everything
Generation AI: Why Generation Alpha and the Age Of AI Will Change Everything

Generation AI: Why Generation Alpha and the Age Of AI Will Change Everything


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About the Book

A clear, practical guidebook to being a parent and professional in a world transformed by AI In Generation AI, lifelong entrepreneur, futurist, and consumer trend expert Matt Britton explores how artificial intelligence is reshaping society, from consumer behavior to education, work, relationships, and health. As the first generation born into an AI-enabled world, Generation Alpha will experience a paradigm shift in lifestyle and career paths. Britton examines the unprecedented opportunities AI presents: personalized learning, advancements in healthcare, and automated consumer experiences and processes. Britton also confronts ethical and societal challenges, from privacy issues and economic disparity to the potential impact on mental health and job displacement. Balancing optimism with caution, Britton offers a forward-looking guide for leaders, parents, and individuals on how to navigate a future where AI drives cultural and economic transformation. Generation AI explores timely topics including: Consumer Behavior: AI-driven, personalized shopping and the role of the creator economy in capturing mindshare Education: Exploring the future of education and the need for learnings to reinvent itself from a curriculum centered on memorization to one focused on problem solving and creativity Work & Career: A deep dive into the AI powered developments driving disruption in the workplace and uncovering the skill sets needed to thrive Mental Health & Relationships: Examines AI's potential to both connect and isolate, impacting human interaction. Ethics & Privacy: The need for AI guardrails to protect privacy and ensure fairness amid rapid technological advances. Generation AI is a comprehensive and highly practical guide for all individuals looking to future proof themselves in this brave new world—especially Millennial parents, who are raising the first AI generation, grappling with the disruption of AI in their own lives, and seeking to understand the next stages of our technological evolution.

Table of Contents:
Chat with Ai Book Page ix Foreword From the Future xi Preface: Talkin’ About My Generation xvii 1 Generation Alpha Unveiled: The Future Begins Now 1 2 ChatGPT and the Dawn of the AI Era 9 3 AI Decoded: A Beginner’s Guide 21 Generation AI Has Arrived 35 4 Have the Jetsons Arrived? AI in the Household 39 5 AI and the New Face of Media 47 6 Stayin’ Alive: Health and Wellness Redefined 71 7 Growing Up Alpha: Parenting in the Age of AI 83 8 The Class of 2030: Generation AI in the Classroom 89 9 Where Will Generation Alpha Call Home? 99 10 Love and Friendship in an Increasingly Artificial World 109 11 AI-Driven Dreams: The New Career Path 119 12 AI Gone Bad 139 13 The Alpha Buyer: AI in the Marketplace 151 14 The Futures and Fortunes of Generation Alpha 163 15 The AI Tools That Power Me 177 16 Conclusions 183 Notes 189 Acknowledgments 205 Index 207

About the Author :
MATT BRITTON is an entrepreneur with 25 years’ experience helping the world’s most well-known corporations navigate the technological disruptions driven by the evolving consumer. He is the founder of MRY and Suzy, and an expert in consumer research and new media tactics.


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Product Details
  • ISBN-13: 9781394308859
  • Publisher: John Wiley & Sons Inc
  • Publisher Imprint: John Wiley & Sons Inc
  • Height: 234 mm
  • No of Pages: 256
  • Returnable: Y
  • Spine Width: 28 mm
  • Weight: 500 gr
  • ISBN-10: 139430885X
  • Publisher Date: 03 Jul 2025
  • Binding: Hardback
  • Language: English
  • Returnable: Y
  • Returnable: Y
  • Sub Title: Why Generation Alpha and the Age Of AI Will Change Everything
  • Width: 158 mm


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