About the Book
Unlock the potential of decentralized finance (DeFi) and blockchain with this comprehensive guide that demystifies their transformative impact on industries, providing cutting-edge insights for professionals, academics, and innovators.
In the ever-evolving digital age, the intersection of blockchain technology and decentralized finance (DeFi) is revolutionizing the global financial landscape in ways previously unimagined. This book drills into the dynamic interplay between these innovations, exploring how they are fundamentally reshaping the financial future. By eliminating traditional intermediaries, DeFi harnesses the inherent strengths of blockchain to forge a financial ecosystem that is more accessible, cost-efficient, and inclusive. This paradigm shift not only renders financial services more affordable but also extends them to previously underserved populations, particularly in regions where access to conventional banking has long been limited. As a result, blockchain and DeFi are not just transforming how we engage with financial systems—they are democratizing access, ensuring that opportunities for economic empowerment are within reach for all.
The chapters highlight diverse applications and implications of blockchain and DeFi, including their role in green finance, healthcare interoperability, and the transformation of marketing strategies. The work also investigates the economic impact of cryptocurrencies and explores the potential of decentralized finance to disrupt traditional banking systems. This book is a must-read for academics, financial practitioners, technologists, and policymakers, offering a comprehensive understanding of the technological, economic, and social implications of blockchain and DeFi. It is an essential resource for anyone interested in the future of financial systems and their potential to foster global economic inclusion.
Readers will find the book: offers an in-depth understanding of DeFi and blockchain, unraveling their core principles and mechanisms; examines the challenges and opportunities of DeFi and blockchain adoption, offering strategies for sustained innovation; explores real-world applications, such as decentralized exchanges, smart contracts, tokenized assets, and yield farming, showcasing their transformative potential; and discusses the evolving legal and regulatory frameworks for DeFi, ensuring readers understand compliance and risk management.
Audience
Professionals in finance, technology, and blockchain industries, such as financial analysts, blockchain developers, fintech entrepreneurs, and business executives, as well as academic researchers, graduate students, and educators specializing in finance, blockchain, and decentralized technologies.
Table of Contents:
Preface xvii
1 A Comprehensive Analysis on Cross-Chain Interoperability in Blockchain 1
Cyriac Philip Alexander and Tabitha Durai
1.1 Introduction 1
1.2 Communication Protocol 4
1.3 Challenges of Cross-Chain Interoperability in Blockchain 11
1.4 Implication to Investors 13
1.5 Implication to Regulators and Government 14
1.6 Trends and Future Development in Cross-Chain Interoperability 14
1.7 Conclusion 17
2 Artificial Intelligence and Decentralized Finance 23
Asheetu Bhatia Sarin
2.1 Introduction 23
2.2 Background 24
2.3 Evolution of Artificial Intelligence 31
2.4 The Intersection of DeFi and AI 36
2.5 DeFi Real Life Examples 38
2.6 Future Trends and Possibilities 40
2.7 Conclusion 41
3 Exploring the Synergy Between Fintech and Green Finance: A Catalyst for Sustainable Development 47
Renuka Sharma, Kiran Mehta and Yashica
3.1 Introduction 48
3.2 Understanding the Fintech Landscape Today: Paving the Path for Sustainable Development 54
3.3 Fintech’s Evolution: Phases of Transformation and Future Horizons 54
3.4 Global Fintech Adoption Trends 57
3.5 Trends and Insights Across Diverse Sectors 58
4 Decentralized Finance: Blockchain “Money Lego” System 77
Shivani Bajaj, Anupam Sharma and Ankit Saxena
4.1 Introduction 77
4.2 Review of Literature and Methodology 80
4.3 Problem Statement, Study Questions, and the Structure of Analysis 83
4.4 DeFi in the Real World 83
4.5 Results and Findings 92
5 Blockchain and Cryptocurrency: Introduction to Decentralized Finance (DeFi) 97
Sonal Trivedi, Vinita Choudhary and Neha Kamboj
5.1 Introduction 98
5.2 Blockchain Technology 101
5.3 Cryptocurrency 103
5.4 Relationship Between Blockchain and Bryptocurrency 105
5.5 Implications of Decentralized Finance 106
5.6 Current Trends in Decentralized Finance 115
5.7 Future Scope in Decentralized Finance 117
5.8 Conclusion 119
6 Unraveling the Impact of Cryptocurrencies on the Indian Economy: A PESTLE Approach 125
Jyoti Verma, Gagandeep and Anjali Sharma
6.1 Introduction 126
6.2 Evolution of Cryptocurrency 127
6.3 Blockchain Technology and its Role in Cryptocurrencies 130
6.4 Economic Implications of Cryptocurrency 131
6.5 PESTLE Analysis 132
6.6 Conclusion 137
7 The Role of Blockchain in Disrupting Traditional Banking with Decentralized Finance 143
Tarun Kumar Vashishth, Vikas Sharma, Kewal Krishan Sharma, Bhupendra Kumar, Sachin Chaudhary and Vineet Kaushik
7.1 Introduction 144
7.2 Blockchain Technology in Banking 150
7.3 Decentralized Finance 156
7.4 Disruptive Potential of Blockchain and DeFi in Traditional Banking 165
7.5 Challenges and Risks in Implementing Blockchain and DeFi in Banking 166
7.6 Future Perspectives and Recommendations 168
7.7 Conclusion 169
8 Kinship of Decentralized Finance (DeFi) and Blockchain: Empowering Safe-Haven Assets 175
Chitra Devi Nagarajan and Jenifer Rajkumar
8.1 Introduction 175
8.2 DeFi as Safe-Haven Assets 178
8.3 Challenges of DeFi as Safe-Haven Assets and Blockchain Solutions 181
8.4 Conclusion 187
9 DeFi-Powered Marketing: Unleashing the Prowess of Decentralized Finance for Revolutionary Customer Experiences 193
Roop Kamal
9.1 Introduction to DeFi 194
9.2 Traditional Financial Systems 196
9.3 Decentralized Finance in Marketing 200
9.4 Tokenized Incentives and Loyalty Programs 204
9.5 Decentralized Advertising Networks Due to Decentralized Finance 208
9.6 Groundbreaking Potential of Smart Contract-Driven Campaigns 213
9.7 Community Funding and Crowdfunding Initiatives in Marketing 215
9.8 Decentralized Finance’s Blockchain in Marketing 217
9.9 Regulatory Compliance in Decentralized Finance-Powered Marketing 220
9.10 Conclusion 222
10 The Finance Face-Off: Decentralized Finance and Centralized Finance Explained 225
Gitika Arora and C. A. Nitin Arora
10.1 Introduction 225
10.2 Centralized Finance 226
10.3 Decentralized Finance 228
10.4 Difference Between Centralized Finance and Decentralized Finance 230
10.5 Case Study Analysis 233
10.6 Conclusion and Recommendations 236
11 An Empirical Study of Environmentally Efficient Precursors of Green Foreign Direct Investment to Achieve Sustainable Development 239
Manoj Mishra and Shefali Saluja
11.1 Introduction 240
11.2 Review of Literature 242
11.3 Research Methodology 246
11.4 Data Analysis and Interpretation 248
11.5 Results and Conclusion 264
12 AI and Blockchain in Healthcare: A Systematic Literature Review through Network Analysis 271
Payal Bassi, Cheenu Goel and Pankaj Kathuria
12.1 Introduction 272
12.2 Review of Literature 273
12.3 Research Methodology 275
12.4 Data and Network Analysis 276
12.5 Conclusion 290
References 291
Index 295
About the Author :
Renuka Sharma, PhD is a Professor of Finance at Chitkara Business School with over 23 years of teaching and research experience. She has authored one and edited over 20 books, developed study materials and online courses, and presented at over 100 conferences on the subject of finance. Her research interests include FinTech, green finance, and blockchain.
Kiran Mehta, PhD is a professor and Dean of Finance at Chitkara Business School with over 23 years of teaching, research, and consultancy experience. She has published one book, five edited volumes, 12 case studies, and over 20 textbooks. Her areas of interest include FinTech, green finance, blockchain, and investment analysis.
Vishal Vyas, PhD is an assistant professor at the ABV-Indian Institute of Information Technology and Management and specializes in financial econometrics and finance. He consults with Indian small and medium enterprises on fundraising strategies, business plans, and financial products, and frequently contributes to faculty development programs and collaborative research with several institutions. His research focuses on financial risk management, derivatives, portfolio management, and investment analysis.
Vinod Kumar Shukla, PhD is an associate professor and Head of Academics for Engineering, Architecture, and Interior Design at Amity University with over 16 years of experience. He has authored numerous research papers published in esteemed journals and conferences, as well as edited books. His research interests include the semantic web, ontology, and the Internet of Things.
