Impact Redefined: Transforming Partnerships, Social Moments, and Personal Connections to Drive Change

Create opportunities for your nonprofit or social enterprise with partnerships and social media In Impact Redefined: Transforming Partnerships, Social Moments, and Personal Connections to Drive Change, social entrepreneur and advisor Nick Lynch delivers an insightful exploration of how to use a variety of social opportunities to your advantage. Easy-to-understand, this book is for folks who desire positive change and are looking for strategies to create long-lasting impact via partnerships, real-life opportunities, and social media. You’ll discover the importance of self-branding, nurturing healthy collaborations and connections, championing empathy, and multiplying impact through relationships. In the book, you’ll find: Methods for developing social moments to foster connection and build community Tips for building and maintaining successful partnerships and collaborations with influencers and other people Ways to nurture human connections to form a wider network that benefits your social organization A can’t-miss roadmap to maximizing your impact on your community and the wider world around you, Impact Redefined is an essential resource for social entrepreneurs, nonprofit leaders, and other philanthropically minded professionals.

Table of Contents:
Acknowledgments xi About the Author xiii Introduction 1 The Power of a Wish 1 When Personal and Professional Collide 4 The Emergence of Three Key Elements 6 Element 1: Social 8 Element 2: Partnerships 17 Element 3: Human 20 Navigating the Future 25 Part I Social 27 Chapter 1 Storytelling and Socializing 31 Impactful Storytelling 33 The Medium Is the Message 38 Creating Social Moments 40 Chapter 2 Community and Connection 55 The Seed of Connection: Storytelling 55 The Three Ts of Impact: Time, Talent, and Treasure 57 Part II Partnerships 63 The Three Pillars of Partnerships 63 Cultivating Authenticity in Partnerships 66 Chapter 3 How Should Partnerships Look? 69 Corporate Partners 70 Influencer Partners 71 Synergistic Cause-Based Partners 74 Building Sustainable, Mutually Beneficial, and Impactful Partnerships 74 Chapter 4 Whom Should You Partner Up With? 81 Speaking the Partnership Language 81 Partner Discernment 83 Chapter 5 Partnering with Influencers 87 How Do Influencers Help? 88 Different Kinds of Influencers 89 Choosing the Right Influencer 91 Chapter 6 How to Grow Partnerships 95 The Three Ts of Partnership 96 Help Others So They Want to Help You 100 It’s About Using Each Party’s Strengths 101 Pitching Your Partnership 102 Prioritize the Right People 103 Cultivate— Don’t Compete 105 Know When to Step Away 106 Part III Human 109 Chapter 7 Creating and Nurturing Connections 111 How Can I Create Connections? 113 Being Authentic Means Being Vulnerable 119 Nurture Your Connections 120 Chapter 8 Championing Empathy 123 The Power of Empathy 123 Understanding Empathy 125 Becoming a More Empathetic Person 131 Welcoming More Empathy in Your Office 133 Ask the Right Questions 138 Create a Culture of Understanding and Appreciation 139 Chapter 9 Using Social Moments, Partnerships, and Human Elements Collectively 143 Leveraging Social Moments for Partnership Building 145 Developing Empathy-Focused Partnerships 155 Empathy as the Inspiration for Social Moments 158 Hypothetical Scenarios 161 Chapter 10 Final Thoughts 181 The Imperative of Integration 181 The Changing Landscape of Social Impact 182 Index 185

About the Author :
As a childhood cancer survivor and former Make-A-Wish Kid, NICK LYNCH is passionate about social impact, nonprofit organizations, and their important missions. He is a successful entrepreneur and consultant specializing in media and advertising technology who has landed coverage in print and broadcast outlets worldwide, including TechCrunch, Yahoo, MediaPost, ClickZ, Adotas, Beet.TV, and Forbes.