Buy A Comparative Study of Customer Satisfaction of Shopping Centre Between Mainland Shoppers and Local Shoppers
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Home > Business and Economics > Business and Management > Management and management techniques > A Comparative Study of Customer Satisfaction of Shopping Centre Between Mainland Shoppers and Local Shoppers
A Comparative Study of Customer Satisfaction of Shopping Centre Between Mainland Shoppers and Local Shoppers

A Comparative Study of Customer Satisfaction of Shopping Centre Between Mainland Shoppers and Local Shoppers


     0     
5
4
3
2
1



Out of Stock


Notify me when this book is in stock
X
About the Book

This dissertation, "A Comparative Study of Customer Satisfaction of Shopping Centre Between Mainland Shoppers and Local Shoppers" by Sung-kit, Lam, 林崇傑, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. Abstract: This paper aims to understand the customer satisfaction between Mainland shoppers and Local Shoppers regarding the shopping centre in HK. It will be reviewed and analyzed based on shopping centre management theories. Apart from finding out the shopping behavior of mainland shoppers and Hong Kong shoppers, we would like to understand their customer satisfaction on different customer services aspects. Data was collected through questionnaire. Survey of two shopping centres were carried out to understand the customer satisfaction. In-depth study on the customer satisfaction between Mainlanders and Hong Kong people is then carried out. It was found that Mainland shoppers and local shoppers have different expectation in different customer services aspects. For example, Mainlander thinks that prices of the products in both shopping centre - Harbour City and Landmark North is reasonable. However, local shoppers think that the product in Landmark North is expensive. Also, the Mainland shoppers think that both the shopping centre provide a wide range of product for them. However, Hong Kong people expects the variety of product are not enough in both the shopping centre. On the other hand, they both appreciate the high customer service performance in Hong Kong. In conclusion, Hong Kong and Mainlander appreciate a wider range of shops in term of price, product category and exhibition. Shopping centre managers should provide a comfortable environment which could enhance the shopping experience of the customer. DOI: 10.5353/th_b5334658 Subjects: Shopping centers - China - Hong Kong Consumer satisfaction - China - Hong Kong


Best Sellers


Product Details
  • ISBN-13: 9781361363904
  • Publisher: Open Dissertation Press
  • Publisher Imprint: Open Dissertation Press
  • Height: 279 mm
  • No of Pages: 104
  • Weight: 589 gr
  • ISBN-10: 1361363908
  • Publisher Date: 27 Jan 2017
  • Binding: Hardback
  • Language: English
  • Spine Width: 8 mm
  • Width: 216 mm


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
A Comparative Study of Customer Satisfaction of Shopping Centre Between Mainland Shoppers and Local Shoppers
Open Dissertation Press -
A Comparative Study of Customer Satisfaction of Shopping Centre Between Mainland Shoppers and Local Shoppers
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

A Comparative Study of Customer Satisfaction of Shopping Centre Between Mainland Shoppers and Local Shoppers

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept


    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!