Serialization, Commercialization and the Children’s Classics: British Series from the 20th Century(Bloomsbury Perspectives on Children's Literature)

An exploration of the serialization of children's classics by contemporary publishers, this book digs into the impact of the practice and provides new ways of reading the corpus of British children's literature from the 20th century. Amy Webster demonstrates how publishers select texts for their series, which texts they omit, which outliers are sometimes included and how a core group of works from the golden age of children's literature emerged. The text also examines how texts are abridged and transformed from publisher to publisher through close readings of The Wind in the Willows and Alice's Adventures in Wonderland; and how the repackaging of works within a series highlight issues and choices tied to key paratextual elements. Analysing data through distant reading and close reading of series from Ladybird, Longman, Puffin and Walker Illustrated editions, this book sheds light on how modern classics series are marked by variation and instability but also a reductive homogeneity. Through her use of quantitative and text-focused research, Webster reveals how commercial motivations have created a gulf between the canonical concepts of the classic and how the term functions as a marketing tool in British children's publishing. With notions of what counts as a classic compromised and complicated, this book leads the call for a critical approach towards both the term 'classic' and to reading children's classics that acknowledges how they are tied to the commercial enterprises of the children's book business.

Table of Contents:
List of Figures List of Tables Introduction Chapter 1: Probing the problem of 'the classic' Complexities and critiques of the classic The classic in children's literature Classics and canons Prizing and reading practices Serialising children's classics: A room of not so familiar friends Studying British series of children's classics at a distance and up close Compiling the data set Precursors to the classic series Chapter 2: Presence Analysing the data set Core classics and copyright Non-recurring titles The move towards homogenisation Variation in series of modern classics Trends in authorship Chapter 3: Pruning Adapting children's classics Analysing abridgement: Counting words and reading contraction A case study of a children's classic Ladybird: Series of classics for younger readers Longman: The children's classics as a reading scheme Chapter 4: Product Repackaging children's classics The publisher's peritext A Ladybird story Puffin's 'complete and unabridged' classics Walker's Illustrated Classics: 'The classics have never looked so good' Conclusion: The commercial dimension of the children's classics References Appendix Appendix A: Accessing the dataset online Appendix B: Series of classics and modern classics listed chronologically by start publishing date Appendix C: Books in series listed numerically by book ID Appendix D: Authors in series listed numerically by author ID Appendix E: Series that books appear in listed numerically by Book ID Index

About the Author :
Amy Webster is Senior Lecturer in Education Studies, Bishop Grosseteste University, UK. She is part of the University's Literature and Literacies research unit and co-edits the university's newsletter on children's literature. Her articles and essays have been published in The SAGE Encyclopaedia of Children and Childhood Studies and FEAST and has presented many papers across the UK and Europe. She completed an MPhil and PhD at the Centre for Research in Children's Literature at the University of Cambridge.