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Home > Language, Linguistics & Creative Writing > Linguistics > Applied Cognitive Ecostylistics: From Ego to Eco
Applied Cognitive Ecostylistics: From Ego to Eco

Applied Cognitive Ecostylistics: From Ego to Eco


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About the Book

This book offers an up-to-date account of one of the most influential strands of eco-research: cognitive ecostylistics. The onset of the 1970s saw a global shift in scholarly perspective upon the relation between egocentric and ecocentric views of the world. The so-called eco-turn was not only linguistic at its roots, but engaged the bulk of academic thought in social sciences and humanities. Cognitive ecostylistics invites a multidisciplinary approach to the study of the conceptual relations between oral or written texts and their impact on the environment. This volume is a collection of the latest research that seeks to apply the theory and methodology developed over the last 40 years to both literary and real-life texts, engaging with a wealth of examples from First World War poetry and Anne of Green Gables through to Condé Nast Traveller hotel descriptions. Exploring the cultural effects of the eco-turn, the collection engages the reader in the problem of the present-day Anthropocene, manifested as Ego-Eco tensions at the level of communicating self-needs and the needs of the Other. Divided into two parts, it considers first the human-angled semiotic interplay contained within the universe of people, before examining the problem of semiotic engagement of texts as extraneous to the human, highlighting crucial aspects of nature, culture, and beyond.

Table of Contents:
List of Figures List of Tables List of Contributors Introduction: A New Ecology of Language, Peter Stockwell (University of Nottingham, UK) Part I: From EGO: Self- Needs, Readership, Society Overview 1. From Ego- to Eco-Centricity: Macro- and Micro-levels of Condé Nast Traveller Hotel Descriptions, A Cognitive-Linguistic Account, Malgorzata Drewniok (University of Lincoln, UK) and Marek Kuzniak (Wroclaw University, Poland) 2. A Diffractive Analysis of Readers' Responses to Julian Barnes's ‘The Sense of an Ending’, Amélie Doche (Birmingham City University, UK) 3. Cohesion and Solidarity in COVID-related Addresses to the Nation, Chris Fitzgerald (Mary Immaculate College, Ireland) and Helen Kelly-Holmes (Mary Immaculate College, Ireland) 4. Using Think-Aloud Data to Explore Pathetic Fallacy’s Impact on Narrative Empathy, Kimberley Pager-McClymont (University of Aberdeen, UK) and Fransina Stradling (University of Huddersfield, UK) 5. Reader's Reactions to Descriptions of Landscape in Polish Translations of Anne of Green Gables, Beata Piecychna (University of Bialystok, Poland) Part II: To ECO: Nature, Culture, and Beyond Overview 6. Methodological Implications of Building the Corpus of News on Economic Inequality (1971-2020): Text Readable Data vs OCR Material, Eva Gómez Jiménez (University of Granada, Spain) 7. Modelling the Landscape of Wilfred Owen’s ‘Futility’, Marcello Giovanelli (Aston University, UK) 8. Intralingual Eco-Translation Insights into ‘Macbeth’ in African American Urban Slang, Michal Garcarz (University of Wroclaw, Poland) 9. Fictional Ekphrasis Representing Childhood Trauma in M. Atwood's Cat's Eye, Polina Gavin (Aston University, UK) 10. Body, Mind, and Nature in Rossetti's ‘For a Venetian Pastoral by Giorgione (In the Louvre)’, Eirini Panagiotidou (West Chester University of Pennsylvania, USA) Conclusion: Pathways to Eco, Malgorzata Drewniok, University of Lincoln, Marek Kuzniak (Wroclaw University, Poland) Index

About the Author :
Malgorzata Drewniok is the Head of International College at the University of Lincoln, UK. Marek Kuzniak is Professor of Linguistics and Head of the Institute of English Studies at the University of Wroclaw, Poland.

Review :
Applied Cognitive Ecostylistics is a welcome insight into the promise of a methodological shift from stylistics to ecostylistics, with applications to text analysis and understanding that center language as an embodied ecosystem nested in other ecosystems: social, cultural, and biological. Accessible yet written with academic rigor, the chapters will be of interest to scholars in the environmental humanities and anyone who recognizes language as the primary space in which an ecological civilization can be imagined, described, and dreamed into being - Marek Oziewicz, Professor of Literacy Education, University of Minnesota, USA. This fascinating volume of essays demonstrates the rich field that is developing under the heading of ecostylistics and shows how the tension between EGO and ECO can be negotiated by a combination of textual analysis and contextual interpretation, making it truly stylistic and ecological in equal measure - Lesley Jeffries, Honorary Professor of Linguistics and English Language, University of Lancaster, UK.


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Product Details
  • ISBN-13: 9781350362222
  • Publisher: Bloomsbury Publishing PLC
  • Publisher Imprint: Bloomsbury Academic
  • Height: 234 mm
  • No of Pages: 240
  • Sub Title: From Ego to Eco
  • Width: 154 mm
  • ISBN-10: 1350362220
  • Publisher Date: 11 Dec 2025
  • Binding: Paperback
  • Language: English
  • Spine Width: 8 mm
  • Weight: 390 gr


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