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Home > Business and Economics > Business and Management > Business innovation > Innovation Management
Innovation Management

Innovation Management


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About the Book

Managing innovation is like competing in an Olympic Pentathlon—excellent performance in one sport will not win you the medal. This textbook explores how top performance in 5 key areas—ideation, prioritization, implementation, strategy, and people and organization—is essential to success in today’s ever-changing business landscape.

Structured around the authors’ original Innovation Pentathlon framework, the book explains what innovation is, why it is important and how it can be managed. Built upon the authors’ extensive experience and with case studies covering companies from Tetley Tea to Singapore Airlines, this is a vital resource for students aiming to succeed in both their academic and professional lives.

New to this edition:

- Embedded critical reflections on all aspects of management combined with practical ‘management recommendations’, ensuring the textbook is highly relevant to current practicing managers while preparing students for their management careers post-study.

- Extended chapter on innovation management in the service industries to reflect the increased importance of this sector.

With a careful balance of both theory and practice, an improved structure and a new and updated companion website, this is the essential companion for upper-level undergraduate, postgraduate and MBA students of innovation management.



Table of Contents:

1. Understanding Innovation and Innovation Management
2. Innovation in Context
3. Service Innovation
4. Developing an Innovation Strategy
5. Generating Innovative Ideas
6. Selecting the Innovation Portfolio
7. Implementing Innovations
8. People, Culture and Organization
9. Innovation-Performance and Capability



About the Author :

Keith Goffin is Professor of Innovation and New Product Development at Cranfield School of Management, UK.

Rick Mitchell is Visiting Professor of Innovation Management at Cranfield School of Management, UK, and RAE Visiting Professor of Innovation in the Engineering Department at Cambridge University, UK.



Review :
Innovation Management is a comprehensive guide that equips students and managers alike with the essential skills to navigate the complex world of innovation management. This revised edition offers a unique perspective, comparing innovation management to an Olympic Pentathlon, where excellence across multiple disciplines is crucial for success.’ ‘Everyone talks about innovation but how can Innovation Management be taught to university students from different backgrounds, market environments and policies? Keith Goffin’s and Rick Mitchell’s Innovation Management takes a step-by-step approach to facilitate teaching such a challenging subject, offering case-studies and explanatory graphs that are easy for students to understand and for lecturers to use as a basis for workshops and interactive lectures. I particularly valued the carefully written questions at the end of each case study and chapter that offer additional opportunities for in-depth discussions, revision and consolidating learning.’ ‘I am impressed after reading Goffin and Mitchell's latest version of the Innovation Management textbook. It has been meticulously written with fine details and lots of supporting references for every important concept elaborated. The provision of numerous relevant and interesting cases, sourced across a wide array of countries, help readers develop a deeper understanding of the concepts illustrated.’ 'Contemporary drivers of disruptive change affect everyone in innovation as new challenges and opportunities emerge for value creation and realization. Innovators should know how best to respond but may need answers themselves as the innovation knowledge base evolves. In their 4th Edition, the authors share essential perspectives, guidelines, valuable insights, and updated frameworks, tools, and cases based on their vast experience and research. Seasoned and aspiring innovation professionals can confidently apply these to develop and realize their plausible strategic innovation futures. Readers can reflect on changing mindsets and skills requirements to avoid common pitfalls while navigating innovation ecosystems towards prosperity.'


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Product Details
  • ISBN-13: 9781350337961
  • Publisher: Bloomsbury Publishing PLC
  • Publisher Imprint: Bloomsbury Academic
  • Height: 252 mm
  • No of Pages: 496
  • Weight: 976 gr
  • ISBN-10: 135033796X
  • Publisher Date: 13 Jun 2025
  • Binding: Paperback
  • Language: English
  • Spine Width: 28 mm
  • Width: 180 mm


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