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Essentials of Business Communication

Essentials of Business Communication


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About the Book

Ensure you are job-ready with the number one choice -- Guffey/Lowey's ESSENTIALS OF BUSINESS COMMUNICATION, 11E. In a time when writing and communication skills rank high on recruiters' wish lists, this proven text helps you develop job-readiness for the 21st century. ESSENTIALS highlights best practices and strategies backed by leading-edge research to strengthen your professionalism, expert writing techniques, workplace digital savvy and r�sum�-building skills. Learn how writing is central to business success, regardless of the communication channel. ESSENTIALS discusses best practices for social media and mobile technology while refining your communication skills. Work with grammar exercises, documents for editing, and other practice tools in this four-in-one package with an authoritative text, practical workbook, grammar handbook and author-generated digital resources in MindTap.

Table of Contents:
Part 1: BUSINESS COMMUNICATION IN THE DIGITAL AGE. 1. Succeeding in the Social and Mobile Workplace. Part 2: THE WRITING PROCESS IN THE INFORMATION AGE. 2. Planning Business Messages. 3. Organizing and Drafting Business Messages. 4. Revising Business Messages. Part 3: CONTEMPORARY WORKPLACE COMMUNICATION. 5. Short Workplace Messages and Digital Media. 6. Positive and Neutral Messages. 7. Negative Messages. 8. Persuasive Messages. Part 4: BUSINESS REPORTS AND PROPOSALS -- BEST PRACTICES. 9. Informal Reports. 10. Proposals and Formal Reports. Part 5: PROFESSIONALISM, TEAMWORK, MEETINGS, AND SPEAKING SKILLS. 11. Professionalism at Work: Business Etiquette, Ethics, Teamwork, and Meetings. 12. Business Presentations. Part 6: EMPLOYMENT COMMUNICATION TODAY. 13. The Job Search, Résumés, and Cover Messages. 14. Interviewing and Following Up. Appendix A: Message Formats. Appendix B: Documentation Formats. Appendix C: Correction Symbols and Proofreading Marks. Appendix D: Grammar/Mechanics Handbook [Including Confusing Words and 160 Frequently Misspelled Words]. Glossary (Available only within MindTap). Index.

About the Author :
A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for over 35 years. She received a bachelor’s degree, summa cum laude, from Bowling Green State University; a master’s degree from the University of Illinois, and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College, and Los Angeles Pierce College. Now recognized as the world’s leading business communication author, Dr. Guffey corresponds with instructors around the globe who are using her books. Dana Loewy taught business communication at California State University, Fullerton for nearly two decades. She enjoyed introducing undergraduates to business writing and honing the skills of graduate students in managerial communication. Concurrently, she also taught various German courses and was a regular guest lecturer at Fachhochschule Nürtingen, Germany. Dr. Loewy has played an increasingly significant role in collaborating with Dr. Guffey on recent editions of Essentials of Business Communication and Business Communication: Process & Product. Dr. Loewy holds a master’s degree from Bonn University, Germany, and earned a PhD in English at the University of Southern California. Fluent in several languages, among them German and Czech, her two native languages, Dr. Loewy has authored critical articles in many areas of interest—literary criticism, translation, business communication, and business ethics.

Review :
"As an experienced instructor teaching business communication for the first time, I want to praise the layout and clear instructions provided for Essentials of Business Communication. Getting to know a textbook usually takes a lot of time, but I read the Instructor's Manual, and it helped me prepare quickly for my class and get me up to speed--without having to spend valuable time learning how to present the material. The "how-to" instructions for EBC gave me a comfort level that would otherwise have taken several semesters." "I really love Essentials of Business Communication for my students. I'm always alarmed at how poor their grammar and writing skills are, and this is one of the few books that addresses those skills effectively." "One year I decided to try a business communication textbook from another publisher, but I immediately returned to the Guffey text this year. The quality of the content and support resources for Essentials just can't be matched."


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Product Details
  • ISBN-13: 9781337386494
  • Publisher: Cengage Learning, Inc
  • Publisher Imprint: South-Western College Publishing
  • Height: 25 mm
  • No of Pages: 608
  • Spine Width: 274 mm
  • Width: 215 mm
  • ISBN-10: 1337386499
  • Publisher Date: 24 Jan 2018
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 1225 gr


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